- 24 October 2014, 15:00 in Apps

The Importance of being App Store Optimised

Marketers love three letter acronyms – PPC, SEO, CRM – I could go on. However, one acronym that is growing in significance and is fast becoming a household name (at least in most marketers’ homes) is ASO – App Store optimisation.

ASO involves optimising your App Store description and settings to achieve the best possible rankings within the App Store. Many ASO techniques are comparable to SEO, with keyword discovery an...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 October 2014, 15:00 in Apps

Apps: The Future of Mobile Business Solutions

  By Enda O ‘Reilly, Needa.ie.   


- 20 October 2014, 13:00 in Apps

What’s The Point of Apps?

Gone is mobile 101; now brands and retailers alike need to use the insight available to them from the analysis of their digital platforms in order to...

- 15 October 2014, 08:00 in Apps

Promoting Mobile Apps in the New World

The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the European Commission,...

- 18 September 2014, 17:00 in Apps

Customer Loyalty in 2014

Somewhere in every house, in a little drawer that doesn’t get opened often, is a pile of unused cards. Unwanted credit cards, plastic petrol...

- 17 September 2014, 15:00 in Apps

A Revolution in App Marketing Tools

It’s undeniable that apps have had an immense impact on all of us and, with 26 million connected devices predicted by 2020, are here for the...

- 17 September 2014, 11:00 in Apps

Putting Apps to Work in the Smartphone Age

The rise of enterprise mobility and with it, apps, means business leaders now need to adapt new working practices in order to keep up to date. Nearly...

- 9 September 2014, 15:00 in Apps

Five Ways to Avoid Being an App One-Hit Wonder

Some of the most significant events in history can be subjectively described as one-hit wonders: the discovery of penicillin, the asteroid that...

- 5 September 2014, 11:00 in Apps

The Perils of Online and App-Based Games

Electronic Arts “misleading” consumers and the European Commission (threatens to) take a bite out of big Apple


- 26 August 2014, 17:00 in Apps

What Makes An App Successful?

The last four years has seen the mobile app market explode. Brands were shifting their digital budget to accommodate an app presence with the fear of...

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