- 8 September 2014, 13:00 in Digital Marketing

How to Avoid Botching your New Website Launch

There are countless horror stories about big businesses and governments launching new websites that are either poorly designed or suffer from serious technical flaws. In the best case scenario, a poorly managed website launch merely opens an organisation up to some ridicule. However, in some cases a bad website launch can have a devastating impact on a business’s bottom line. Recently, Marks & Spencer reported that technical flaws with its...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 September 2014, 11:00 in Digital Marketing

How to Market to Millennials

There’s no denying that we’re becoming an increasingly digital society. However, this is presenting a...


- 5 September 2014, 13:00 in Digital Marketing

Always-On Marketing in an Always-On World

A paradigm shift occurred in society between 2009 and 2013 with the emergence of the “always-on” consumer: people who are constantly...

- 4 September 2014, 17:00 in Digital Marketing

What is more Important to Marketers – Customer Retention or Customer Acquisition?

Digital marketers face a big question in today’s world – is it more important to acquire new customers, or retain and nurture their...

- 2 September 2014, 17:00 in Digital Marketing

A Guide to Conversion Rate Optimisation

  By Eddie O’ Driscoll, Managing Director of DPFOC UK & Ireland.     

- 2 September 2014, 11:00 in Digital Marketing

The Marketers Guide to Beacons and Other Location Based Services

A new report from Juniper Research released earlier this month forecasts that the market for Mobile Context and Location Based Services will rise...

- 1 September 2014, 17:00 in Digital Marketing

Licensing: Making the Most of Digital?

Ah, digital! How quickly and stealthily you have crept up upon a previously unsuspecting licensing industry! Sorry for that bit of cod-Elizabethan...

- 1 September 2014, 11:00 in Digital Marketing

WiFi in Airports

As a place that is often in the limelight, Las Vegas airport will soon be one of the most innovative in the world. McCarran airport was amongst the...

- 29 August 2014, 15:00 in Digital Marketing

Your Guide to Google: Business To Business

When Google “began” in 1995, it was born merely as an invisible idea. When 22-year-old Stanford student, Sergey Brin and University of...

- 28 August 2014, 17:00 in Digital Marketing

From Campaigns to Engagement: Why Maintaining the Status Quo simply doesn’t cut it

Marketing is more complicated than ever. You may own the brand, but customers call the shots, evaluating products and services on their own terms and...

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