- 17 September 2014, 13:00 in Digital Marketing

Four Key Live Chat Performance Indicators

It might sound like a mouthful, but the IMRG Capgemini e-Retail Sales Index contains one, very important piece of information.

For the seven month period between January to July 2014, nearly 5% of online visitors to UK websites, excepting travel, became customers. Online chat facilities can help smooth this process, but how do you know if your investment is funding a genuine sales tool rather than just an expensive add-on?

The baseline,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 16 September 2014, 13:00 in Digital Marketing

The Future is Less about Digital Disruption but more Creative Innovation Powered by Data

We’re in the midst of a fundamental shift in the way consumers interact with the...


- 16 September 2014, 08:00 in Digital Marketing

Why Technology is Digital Media’s Mystery Box

In 2007, legendary director and screenwriter J.J. Abrams (creator of LOST and director of the 2009 Star Trek movie, among many other incredibly...

- 15 September 2014, 08:00 in Digital Marketing

The Opportunities Beacon Technology Offers Marketers

The world has changed. Consumption has blurred into one seamless experience, both physical and virtual. The modern marketer needs to recognise that a...

- 12 September 2014, 15:00 in Digital Marketing

That’s Entertainment: Adventures in Social Selling with NBCUniversal

Entertainment retail has been ripe for reinvention for a long time, so thank goodness the studios are finally stepping up and having a go.  When...

- 12 September 2014, 13:00 in Digital Marketing

How to Manage your Marketing Agency

Digital marketing offers the compelling promise of accurate measurement and rapid time to market, enabling companies to not only gain new...

- 11 September 2014, 16:00 in Digital Marketing

How Can I Make My Brand More Agile?

It has become the norm for brands to operate across multiple channels and simultaneously engage with multiple audiences and stakeholders. But, as a...

- 9 September 2014, 17:00 in Digital Marketing

A Picture Tells A Thousand Words

‘A picture tells a thousand words’ – a phrase that is arguably more important than ever before. It is perhaps why Mark Zuckerberg...

- 9 September 2014, 11:00 in Digital Marketing

Will this be an Unspectacular Christmas?

Following a recent report from Mintel on how sales growth is expected to be unspectacular this Christmas, it got me thinking that for some it may be...

- 8 September 2014, 15:00 in Digital Marketing

Digital Up Skilling and the Importance of Data

Digital, or more specifically, digital marketing is an ever-changing and exciting industry that offers a plethora of opportunities. It is now more...

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