- 27 August 2014, 08:00 in Digital Marketing

3 Ways to Measure the Success of Your Landing Page

After all the work you’ve put into your campaigns, the high expectations and the anticipation of new revenue rolling in, you’ll of course want to know the success of your landing pages. It is a critical necessity to help you in your business website the road to success.

Landing pages are often targeted to a hyper-specific subset of consumers and are also great tools to help you test what works for...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 August 2014, 13:00 in Digital Marketing

Why Most B2B Marketing Videos Don’t Support the Buyer’s Journey

Most B2B marketing videos do not support the buyer’s journey because they are product-centric. They...


- 26 August 2014, 08:00 in Digital Marketing

Why Marketing Needs Women

A well-known advertising industry magazine recently honoured me with a place on their coveted ‘50 under 30’ shortlist, and scrolling...

- 22 August 2014, 13:00 in Digital Marketing

Digital Marketing - The Future of the Financial World!

Having worked in financial services for nearly 15 years, it’s clear that it has one major issue - customers can’t touch and feel the end...

- 21 August 2014, 17:00 in Digital Marketing

The Customer Journey Is Not What You Think It Is

The future of marketing lies in the understanding of the customer journey. As consumers, we constantly engage with brands through various marketing...

- 21 August 2014, 11:00 in Digital Marketing

Successful Client/Agency Relationships

In order for clients to get the most value from their PR agency and for Press Relations Officers (PROs) to be able to work in the most efficient way...

- 20 August 2014, 15:00 in Digital Marketing

Experience Design: A New Approach to Telling Brand Stories in the Digital World

Marketing communications planning has developed as an ‘art and science approach’ to reaching target audiences using marketing...

- 20 August 2014, 13:00 in Digital Marketing

Lifetime Customer Value – The Most Important Overlooked Metric in Ecommerce

In order to understand why Lifetime Customer Value is the most important overlooked metric let’s take ecommerce back to its roots in bricks and...

- 19 August 2014, 13:00 in Digital Marketing

Brand Storytelling On Any Scale

Brand storytelling might feel like something only fresh, innovative- and often multi-million pound- companies- are doing, but take a closer look and...

- 19 August 2014, 08:00 in Digital Marketing

Build Sales Lead Generation with your Website

Research from Sitecore in conjunction with B2B Marketing magazine shows that B2B marketers know their website is the main touch point for prospects...

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