- 6 April 2015, 09:00 in Digital Marketing

Ignore Payment Innovations at your Peril

With the retail landscape becoming increasingly competitive, businesses are constantly looking for new ways to stay ahead of the competition and steal market share. Internet shopping has evolved significantly since the first online transaction over 20 years ago and with the internet knowing no global boundaries, the possibilities and reach for retailers are endless. Indeed our own research suggests that for nearly one in ten (8 per cent) UK retailers,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 April 2015, 13:00 in Digital Marketing

Smoothing the Path to Purchase with Technology

Thanks to new and emerging technologies, ‘dead’ time is a thing of the past. The...


- 2 April 2015, 10:00 in Digital Marketing

Say Hello to the Ventral Striatum, Marketing’s New Best Friend?

The results of a landmark consumer neuroscience study will be published later this year showing that brain scans can indeed predict the effectiveness...

- 2 April 2015, 08:00 in Digital Marketing

Single Customer View (SCV) Closes the Gap on Omni-Channel Personalisation

As today’s ecommerce companies take a 360 degree view of their potential consumers to maximise retention and sales, it is important that the...

- 1 April 2015, 13:00 in Digital Marketing

Stop Personalisation becoming Creepy!

From the sales assistant who picks you out the perfect dress, to the friendly barista who knows your coffee order, you can’t quite beat the...

- 1 April 2015, 12:00 in Digital Marketing

What is Real Time Mediation and Why Should Publishers Care?

Mobile app monetisation, via popular monetisation business models like in-app purchases, in-app ads, freemium or paid downloads, is one of the top...

- 31 March 2015, 10:00 in Digital Marketing

Beyond The Cone of Uncertainty: How to Develop a More Profitable Promotional Strategy

While promotions have long been a central part of marketing strategy, the increasing availability of customer data and the proliferation of...

- 30 March 2015, 15:00 in Digital Marketing

How do the Newly Self-Employed Market themselves?

Making the decision to become a self-employed contractor can be a daunting enough task on its own without considering everything that comes with it,...

- 30 March 2015, 13:00 in Digital Marketing

The ‘Unmarketing’ Revolution and the New Age of Contextual Engagement

In the past five years the world of marketing has changed so much that it is virtually unrecognisable from what went before. Today, marketing’s...

- 30 March 2015, 12:00 in Digital Marketing

What Businesses can Learn from Buzzfeed’s Success

It was recently announced that Buzzfeed has raised $50 million in investment from venture capitalists and that the company is planning to use the...

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