- 30 March 2015, 08:00 in Digital Marketing

How are you Redefining Loyalty to Drive Sales?

An ever-changing digital landscape is forcing brands and retailers to rethink how they engage with customers. Increasingly, brands are adopting engagement-based loyalty tactics that align with the way people shop, and importantly are building authentic relationships with customers.

With engagement-based loyalty tactics, there are several ways for a customer to engage with a brand or retailer including contributing user-generated content such as photos, writing reviews and participating in online communities. When executed well,...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 March 2015, 12:00 in Digital Marketing

Brands must Promote Long Term Customer Retention and Loyalty to Stay Ahead

It was recently reported that some of Britain’s most successful superbrands are falling out of...


- 26 March 2015, 17:00 in Digital Marketing

Helping CMOs Through The “Build Versus Buy” Decision

As digital advertising climbs towards an estimated $170 billion this year, there are increasing opportunities to create rich experiences for...

- 26 March 2015, 12:00 in Digital Marketing

How To Identify And Deal With Fake Reviews

Most online reviews are worthless and the communities can be hotbeds for corruption and cheating. Many marketers invest in content writers to create...

- 26 March 2015, 10:00 in Digital Marketing

Moving Beyond the First Generation of Audiences

Brands know that creating valuable content isn’t easy – particularly if they want it to be shared. Back in 2009, Nokia marketer Dan...

- 23 March 2015, 17:00 in Digital Marketing

How to Deal with Online Complaints

Disgruntled consumers made a record 66 million complaints last year regarding second-rate goods and services. Complaints figures almost doubled from...

- 23 March 2015, 15:00 in Digital Marketing

Three Changes shaking up Branding in 2015

Branding is constantly changing and designers must keep up or risk losing credibility. As customer expectations shift, designing an aesthetically...

- 19 March 2015, 17:00 in Digital Marketing

What is Usable Video?

Video Marketing is a channel that has grown enormously online, reaching 34 million UK internet users in January 2012 – That’s 80% of...

- 19 March 2015, 10:00 in Digital Marketing

Unite the Teams - Avoid the Meltdown

The ‘silo mentality’ is where departments within an organisation don’t share information or knowledge with other...

- 18 March 2015, 17:00 in Digital Marketing

Optimising for Risk Mitigation not just Conversion

From retailers to gaming companies, travel firms to banks, online failure is now headline news. Whatever the cause, from the repeated outages at RBS...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS