- 10 April 2015, 15:00 in Digital Marketing

Five Ways Collaboration Platforms Can Supercharge Innovation

As marketing teams become increasingly dispersed across departments, geography and time zones, collaboration becomes equally challenging. Brainstorming sessions, during which everyone sat together in one room, are now rare, replaced mostly by email and web conferences.

But, despite increasing reliance on these technologies, the reality is these tools are not designed to support the type of real-time, interactive collaboration that high-performance marketing teams require. In fact, they’re extremely inefficient and lack...

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