- 20 April 2015, 10:00 in Digital Marketing

Beyond Reality TV: Lessons from Kim Kardashian on Creating a Long-Term Online Audience

With 30M followers on Twitter, 25M on Facebook and 28M on Instagram, Kim Kardashian has cultivated a combined audience that is greater than the UK population. Whatever your feelings might be on the reality TV star, it’s tough to deny that she has built a social media empire. So in February, when she quietly announced a project that would shift her marketing focus away...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 17 April 2015, 17:00 in Digital Marketing

Managing an Abundance of Microsites

One of the banes of most web team’s lives is the proliferation of microsites. They’re...


- 17 April 2015, 15:00 in Digital Marketing

What can Brands Learn from EE following the End of Orange Wednesday?

‘Orange Wednesdays’ from EE ended in February following a 12 year run. This marks a new start for EE and is the perfect opportunity for a...

- 15 April 2015, 17:00 in Digital Marketing

Is Live Video Streaming Changing the Face of Video?

In the last few days, Hootsuite CEO, Ryan Holmes has published an article looking at the rise of apps like Periscope and Meerkat and the potential...

- 15 April 2015, 15:00 in Digital Marketing

From One-Size-Fits-All to Tailored Sophistication: The Modern Age of Affiliate Marketing

Those who work in affiliates will tell you that the industry is nothing like the Wild West it used to be. The days of the relentless pursuit of the...

- 15 April 2015, 12:00 in Digital Marketing

Attribution Marketing: Success Through Transparency

Have you ever wondered where you are spending your advertising budget? Are you following the trends and using the latest ‘best thing’ in...

- 14 April 2015, 12:00 in Digital Marketing

Marketers must get Creative across Channels

The way brands market to their customers has been transformed in recent years. Marketers can now reach customers via a variety of channels with a...

- 14 April 2015, 08:00 in Digital Marketing

Target Everyone And Pay The Price

Marketing is a constant experiment, and in effect the public are the unwitting guinea pigs of the latest trends, technologies and marketing strategy...

- 13 April 2015, 08:00 in Digital Marketing

Learning from Big Brands: Using Emotion in Social Media Campaigns

Create a winning emotional social media campaign Connecting your product or service with emotion is one of the best ways to make your digital...

- 10 April 2015, 17:00 in Digital Marketing

Why Agile Marketing Teams Think Ahead and Open…

As all those who work in marketing are aware, it is no longer solely a business discipline. Marketers need to be both business savvy and...

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