- 10 September 2014, 11:00 in News

Social Media is the Most Effective Digital Marketing Channel in B2B, but Marketers Struggle with the Demands

The latest research from Omobono's 2014 survey, What Works Where in B2B Digital Marketing, shows significant shifts in key areas, including social media being recognised as the most effective channel. However, it has also been noted that the vast majority of respondents face difficulties in tracking ROI and gaps in their team's digital skills.

Working with Circle Research and The Marketing Society, Omobono conducted the study in which 115 business marketers were asked in depth questions about...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 September 2014, 14:00 in News

More Children Can Manoeuvre Around a Tablet than Tell the Time, Swim or Tie their Laces

New research from Lenstore surveyed 2,000 parents across the UK with children aged between 2 and...


- 8 September 2014, 14:00 in News

iPhone 5 and iPad 2 Still Dominate As Apple Prepares for Announcement

Tomorrow, Apple is expected to launch the iPhone 6. With anticipation building for the announcement, one question looms large: will we get two new...

- 4 September 2014, 12:00 in News

Privacy Invasion: Do you know the value of your data?

On Monday, Jennifer Lawrence woke up to find nude photos of herself leaked all over the internet. She'd uploaded them to iCloud, believing them to be...

- 29 August 2014, 12:00 in News

Barber Shop Accepts Social Media Mentions as Payment

"Thanks for that. How much do I owe you for the shave?" "That'll be 6 tweets please". London's first social media barber's pop-up shop has been...

- 28 August 2014, 12:40 in News

A Copy and Paste Apology: Zara's Clothing Error

Spanish clothing and accessories retailer, Zara, has come up against criticism and a considerable amount of online outrage following it's lastest...

- 27 August 2014, 14:00 in News

Cost of App Marketing Continues to Soar in July Indicating a Blockbuster Year for Mobile Advertising

Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu, Inc. shows relentless...

- 19 August 2014, 11:00 in News

Honesty Pays Off for Online Brands

Brands that are upfront about how they intend to use personal data are far more likely to gain the trust and loyalty of consumers,...

- 18 August 2014, 14:00 in News

First UK Voucher Site to Move to HTTPS

A voucher website has become the first in the UK to move across to HTTPS, leading the way for the money saving industry. The transition sees the site...

- 18 August 2014, 12:00 in News

Ad Tech Words Make the Oxford English Dictionary

You know the industry you work in is making an impact on the wider consumer world when you hear that the vocabulary you and your peers use at work...

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