- 15 August 2014, 12:00 in News

Ineffective Handling of Customer Complaints Spells Disaster for Customer Retention Rates

With complaints to Ofcom continuing to rise in Q1 2014 and almost 15,000 complaints a day made about financial services organisations in 2013 to the FCA, companies must be prepared to do more than ever to retain customers in the wake of a negative experience, according to The Grass Roots Group. 

The prevalence of social media has meant that negative interactions with a business spread to twice...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 12 August 2014, 12:00 in News

Customer is King, but what do they want when it comes to Online Security?

Tesco, Target, eBay, Office – all major retailers with a significant on-line presence and always...


- 11 August 2014, 12:30 in News

Adidas Shifts Marketing Spend To Digital

Adidas will be shifting the majority of its marketing budget into digital marketing and media, including a focus on real-time content and online...

- 11 August 2014, 10:30 in News

Half of Affiliate Marketers Working in the Industry Are Self-Taught

New research has revealed that more than half of professional affiliate marketers are self-taught in the practices of the industry. Furthermore,...

- 7 August 2014, 12:00 in News

The Voice of Marketing and Advertising is Male

The UK marketing and advertising sector speaks with a middle-aged, male voice, new research has revealed. A study conducted by PH Media Group found...

- 29 July 2014, 11:00 in News

Brits Getting Fit and Looking for Love on Mobile Apps this Summer

Today, App Annie revealed that Brits are downloading more fitness, dating and news apps on their smartphones as the nation heads into the summer...

- 25 July 2014, 13:00 in News

Strong Performers in Customer Engagement are 2.2x More Likely to Have Increased Market Share in Past Year

Research released today, from Rosetta, has examined marketers’ approaches to customer engagement, as well as the value that engagement...

- 18 July 2014, 12:00 in News

Google Revenue Boosted by Advertising Sales

The search engine giant, Google, has seen its revenues given a huge boost by rising advertising sales in the second quarter. Google said profits were...

- 14 July 2014, 17:00 in News

Channels Are Irrelevant to Consumers

Today, SDL released the final report of the “Five Truths for Future Marketers” series titled “Channels are Irrelevant,” that...

- 9 July 2014, 15:00 in News

Affiliate Marketing Boosts Online Shoppers’ Trust in a Company by 33%

A new study has revealed that retailers who invest in affiliate marketing are a third more likely to be considered a ‘trustworthy’ brand...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS