- 14 November 2014, 10:00 in News

Online Retailers Lose Sales Through Irrelevant Promotions

Nearly three-quarters of online retailers (74 per cent) miss out on sales by promoting irrelevant items to online shoppers, according to new research from OrderDynamics. As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.

The study compares customer acquisition and retention to a “dating game”...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 November 2014, 15:00 in News

Invisible cars? How Social Media Drives Personalised Marketing for Automotive Brands

82% of consumers can't recall any car advert they have seen in the last 12...


- 27 October 2014, 14:00 in News

New Mobile Devices and App Enthusiasm Drive Marketing Rates Up in September

New research has looked at the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The latest Fiksu Indexes have shown...

- 10 October 2014, 08:00 in News

Mobile Privacy is the Single Biggest Concern for today’s Mobile Consumers

Ahead of the launch of MEF's 4th annual Global Consumer Survey next month, we have a sneak preview of 11 mobile facts from the...

- 16 September 2014, 15:00 in News

Publishers Must Rebuild for Digital to Achieve Commercial Success

The urgent need for media houses to find new, compelling ways to attract subscribers to their online publications and enable other methods of...

- 15 September 2014, 13:00 in News

Generation Data: Planning Surpasses Measurement as Primary use of Data in PR and Marketing

A recent study, commissioned by Hotwire, reveals that using data for campaign measurement is no longer the Holy Grail for senior marketing...

- 12 September 2014, 10:50 in News

Become a VIP at the Digital Marketing Show

The Digital Marketing Show is an essential resource for the marketing professional, taking place in London on the 19th and 20th...

- 11 September 2014, 11:00 in News

UK Consumers 76 Percent More Likely to Find Mobile Ads Informative and Helpful Than Last Year

Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at...

- 11 September 2014, 10:00 in News

Three Reasons to Think Twice about Twitter’s “Buy” Button

The introduction of social media features is barely news-worthy anymore, such is their frequency. When Twitter recently announced that it was testing...

- 10 September 2014, 16:00 in News

Apple’s Bid to Make Wearable Tech and Mobile Payment Mainstream

Apple’s keynote announcement started off a little underwhelming. A new iPhone is not new. After all, this is version 6, so we're getting used...

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