- 12 December 2014, 10:30 in News

UK Marketers Becoming Less Effective at Content Marketing

UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the Content Marketing Institute (CMI) released on Wednesday (10/12/14).

The annual report, sponsored by UK content marketing agency Axonn Media, is entitled Content Marketing in the UK: 2015 Budgets, Benchmarks and Trends, and shows a worrying decline in the confidence of content marketing practitioners. Only 42 per cent of marketers...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 December 2014, 13:30 in News

UK Media Sector Confidence Builds as Election Year Approaches

UK media and marketing companies are heading into the election year with boosted confidence, according...


- 11 December 2014, 09:58 in News

VAT changes for digital services

From 1 January 2015, businesses offering digital services to non-business customers will need to charge and account for VAT in each EU member state...

- 10 December 2014, 12:30 in News

Turn Data Reveals Advertiser Competition for Christmas Shopper Attention

New insights from the marketing software and analytics platform, Turn, reveal advertisers’ data-driven strategies in the run up to the...

- 10 December 2014, 11:50 in News

Content Marketing - Are we becoming less effective at it?

Content marketing professionals in the UK believe they have become less effective at their jobs over the last year, according to new research by the...

- 9 December 2014, 12:30 in News

Businesses to focus on Google+ in 2015

Businesses across the UK are embracing new social networking channels as research by Virgin Media Business shows they’re planning to get stuck...

- 4 December 2014, 12:00 in News

Top Digital Professionals Earn Twice as Much as Other Industries

New research has shown that senior level managers working within the digital sector can earn nearly twice as much as their non-digital counterparts....

- 27 November 2014, 14:00 in News

Christmas not Biggest Season for Retail Affiliate Marketing Budgets

Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research. The...

- 25 November 2014, 12:30 in News

UK Brands Failing to Engage with Consumers

Traditional marketing methods are dead. That’s according to new consumer research from 3radical, who today revealed that brands aren’t...

- 14 November 2014, 13:00 in News

Number of Emails Read on iPhones Doubles in a Year in UK and Ireland

The number of emails read on iPhones has doubled in a year, according to new data from SendGrid. In Manchester the number of emails read on iPhones...

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