- 12 March 2015, 14:00 in News

Email Marketing: Mobile Opens now Top Traditional Desktop Platforms Opens

A recent email benchmark report, from Sign-Up.to, indicates that mobile opens of emails has now topped opens on the more traditional desktop platforms.

The latest figures are generated from over 1 billion email emails sent during 1st January to 31st December 2014. These campaigns are from a range of small-medium sized UK organisations and public sector departments, sent to fully opted-in business and consumer lists.

The figures show overall open rates of...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 March 2015, 10:00 in News

Smartphone Problems leading to Customer Frustration and Churn

A new study, by Cellebrite and Ovum, found that within the last year, 7 in 10...


- 9 March 2015, 08:45 in News

Fancy getting your hands on Two Free Tickets to the Digital Marketing Show Mid Term?

It couldn't be easier! All you need to do is head over to @DMSLDN, follow us and retweet the competition tweet posted at 08:45am today (9th March...

- 26 February 2015, 11:00 in News

The Shopping Habits of Teenage Girls

When it comes to packaging teenage girls love limited edition packs and special deals; rarely use QR codes; switch between low-cost brands; view...

- 14 February 2015, 13:45 in News

Brands Must Tackle Tech to Convert Rugby Fans

Oover half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not...

- 12 February 2015, 16:00 in News

79 per cent of Major UK Brands Planning to Invest in Proximity Marketing within Next Six Months

Major brands are shifting significant marketing resources to proximity marketing, according to an independent study of brand name companies...

- 30 January 2015, 09:00 in News

90 Percent of Marketers Say Individualised Marketing is the Future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to a the Teradata 2015 Global Data-Driven...

- 23 January 2015, 14:00 in News

More Than a Quarter of Marketers Unaware of Marketing Automation

In an industry that is dominated by technology and innovation, more than a quarter (26%) of marketers have never heard of marketing automation, and a...

- 19 January 2015, 14:00 in News

Mobile, Social Channels as Major eCommerce Revenue Drivers in 2015

Mobile finally takes off Cyber Week 2014 – the holiday shopping season comprising Black Friday through Cyber Monday – saw mobile truly...

- 15 January 2015, 12:22 in News

Greater Investment in Mobile Marketing a Top Priority for Retailers and Brands in 2015

New research carried out by WBR Research on the behalf of RetailMeNot, Inc. has revealed that more than half of senior decision makers feel that...

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