A voucher website has become the first in the UK to move across to HTTPS, leading the way for the money saving industry. The transition sees the site provide a higher level of data security, boosting user confidence and peace of mind in an age when compromised data scares regularly hit the headlines.
www.VoucherCodesPro.co.uk, a voucher site which features savings on purchases from food and clothing to holidays and leisure pursuits, recently made the decision to switch from HTTP to HTTPS, following recent scares about leaked data and a lack of thorough online security. With an emphasis on financial savings and benefits, the site intends to deliver a faultless consumer experience as the number of users signing up to the site continues to increase.
With the media reporting regularly on potential cyber threats and companies recovering from hacking and data breaches, the money saving website sought to protect the security, privacy and integrity of their users’ data. By moving the website over to the more secure HTTPS domain, the website adheres to the latest guidelines published by Google in its ‘HTTPS Everywhere’ campaign, which delivers advice on how to make the internet safer.
In a bid to further convince companies to transfer their websites from HTTP to HTTPS, Google are assigning the switch with a small ranking signal. This will mean that those who make the decision to change their site will also experience a boost to their SEO rankings, according to the search engine giant.
For many years, HTTPS has been used online to secure payments and financial information, but recently more and more data-handling companies are switching to a secure website with an SSL certificate. This small data file digitally binds a cryptographic key to the organisations web details, so when opened the user is automatically using a secure connection between a web server and a browser.
Whilst Google’s initiative is a positive step for many corporations, it has been criticised by small businesses and start-ups, who may lack the finances, technical knowledge or skills required to buy and install an SSL certificate.
Nick Swan spokesperson for VoucherCodesPro.co.uk, said: “Switching to HTTPS was a logical decision for us, in harmony with our philosophy that we want to save Britain money. We aim to take worries away, not increase them tenfold if details are to get into the wrong hands! In terms of beating the other voucher sites to the mark, we feel that that is another indicator of how we are react to market movements, in a fast and agile way.”
He continued: “This is about us trying to do all that we can to make sure we offer the best browsing experience for our customers so that they can save as much money as possible and have no concerns while doing it. The sector that we are in is unfortunately very highly dominated by spam. We’re planning to use this as another significant barrier to entry which will hopefully demonstrate to our customers that our site can be trusted.”
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