- 15 October 2015, 09:00 in News

Video Viewing on Digital Screens Now Matches Time Spent Watching TV

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally, according to a new report from Millward Brown.

The report, 'AdReaction: Video Creative in a Digital World', examines video use and creative response across screens and the impact for marketers based on responses from more than 13,500 consumers across 42 countries.

In the UK, it found that consumers have yet to reach equity...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 October 2015, 11:00 in News

Email Marketing Inbox Placement Dips Below 80% Globally

21% of legitimate commercial messages went missing or to spam, latest Return Path study finds



- 13 October 2015, 11:00 in News

Only 18 Per Cent of European Businesses have a Digital Testing Strategy in Place

European businesses are moving fast to get their digital testing strategies in place and shifting testing budgets to support new developments rather...

- 12 October 2015, 14:00 in News

Marketing Processes under the Microscope: 40% of Brands and Marketing Agencies have Published Incorrect Creative

There appears to be a lack of sophistication when it comes to project management, and the creative approvals process could be causing real problems...

- 9 October 2015, 09:00 in News

Online Video is Set to Champion Christmas 2015 for Beauty Brands

New research has revealed an incredible consumer affiliation towards Beauty Vloggers (#bvloggers) on YouTube with 98% of respondents reporting...

- 7 October 2015, 11:00 in News

The New Social Frontier: Instant Messaging Usage Jumps 12% as More People Opt for Closed Platforms

The popularity of instant messaging (IM) has soared over the past year, with a 12% uplift in daily usage as more people opt for closed messaging...

- 5 October 2015, 11:00 in News

90% of Online Shoppers Will Respond to Real-time Offers

Study shows timely discounts or free shipping can dramatically reduce shopping cart abandonment


- 5 October 2015, 10:00 in News

Cross-Channel Interactions Improve Business Performance

Effective cross-channel marketing has a major impact on business performance, according to new research published by Econsultancy and Oracle...

- 2 October 2015, 14:00 in News

Savvy Online Consumers Force Marketers To Rethink The Traditional Marketing Mix

‘Place’ and ‘promotion’ drop out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers


- 1 October 2015, 11:00 in News

Nine out of Ten Brands Failing to Personalise Effectively

UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind...

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