European businesses are moving fast to get their digital testing strategies in place and shifting testing budgets to support new developments rather than legacy projects.

Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study by Pierre Audoin Consultants (PAC).

The study, supported by Accenture, HP, TestPlant, Applause and Worksoft, found that 26% of organisations in the region have formulated a digital testing strategy but have not yet implemented it. A further 35% plan to develop a digital testing strategy in the next year.

PAC interviewed senior IT and testing executives at 200 large businesses in Europe, as part of the study. The biggest obstacle in implementing digital testing strategies is in taking a consistent approach to testing across multiple channels of engagement, an issue cited by almost half of all participants. The second biggest issue is that of integrating digital into legacy systems, which was regarded as a ‘primary’ challenge by 39% of participants.

Other key findings include:

  • More than 60% of businesses use the same team to test both digital projects and existing applications
  • Nearly 23% of companies currently allocate more than 60% of their testing budgets to new development in 2015, but this will increase to a level of 27% in 2017
  • The majority of companies use an array of tools (in-house, packaged, open source) and approaches (virtualisation, in-production testing) as part of their digital testing strategies.
  • There is growing interest in crowdsourced testing models. 25% of European businesses already use them, with an additional 20% planning to use them in the next two years.

Nick Mayes, Principal Analyst at PAC, said: “The digital agenda is having a profound impact on the testing strategies of many European organisations. It is moving testing closer to the business, driving them to leverage different tools, methodologies and external partners, and it is forcing businesses to change at greater speed.”

“The proliferation of digital technologies in today’s high-velocity, software-driven business world is pushing every company to rethink and reinvent its approach to testing,” said Matthias Rasking, Europe, Africa and Latin America Testing Lead for Accenture.

“The ability to roll out business capabilities continuously, create a seamless customer experience and protect the brand will be the difference between companies that can evolve and ones that stagnate.”

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