- 3 July 2014, 08:00 in Digital Marketing

The Consumer Journey: Those who have access to engaged communities can offer insight to brands

In the digital age, consumers are informed and empowered like never before – with immediate access to millions of opinions and reviews, countless ways to source product details, and a virtual loudspeaker to broadcast their experiences with a brand across the world instantaneously. All of this places increasing pressure on brands to understand and enhance consumer journeys, making sure every interaction at every touchpoint is perfect. From developing crucial new...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 July 2014, 13:00 in Digital Marketing

Get your house in order with Marketing Cloud Management

Imagine you’re hosting a summer soiree at your home and in order to ensure food,...


- 30 June 2014, 13:00 in Digital Marketing

Out of Focus – The digital gap between online video and sales

Compelling evidence suggests that video is playing an increasingly pivotal role in consumer decision-making – and hence online video marketing...

- 27 June 2014, 17:00 in Digital Marketing

Creating a New Digital Brand Image

It’s now been six months since the first new web address endings such as .London, .bank and .shop entered the digital market. Whilst these new...

- 27 June 2014, 13:00 in Digital Marketing

Things to consider for your Christmas Campaign (already!)

It’s time to think about that time of year, you know what I mean: The sun is out, the flowers are in bloom, you’re making foreign holiday...

- 27 June 2014, 08:00 in Digital Marketing

Vine: The new 30 second commercial?

When Erik Qualman – social media magic man and author of the hugely successful book Socialnomics – released his latest stat-packed...

- 26 June 2014, 13:00 in Digital Marketing

Social Routing - Taking the Right Path to Customer Service Excellence

The most successful contact centre operations are those that reflect the continually evolving needs of their customers. Today’s consumers take...

- 25 June 2014, 13:00 in Digital Marketing

The Demand for On-Demand Photos and Videos

Very few adults leave home without their smartphone and these devices are everywhere. It’s practically impossible to watch a movie or grab...

- 24 June 2014, 13:00 in Digital Marketing

Top Ten Tips for Site Creation to Cater For Today’s Multi-Screen Customer

Smartphone penetration in the UK has increased from 62% to 68% between 2013 and 2014 and here in the UK, 32% of people now use their smartphone to...

- 23 June 2014, 17:00 in Digital Marketing

Understanding the Impact of Today’s Experience Economy

The digital world is continually evolving. Disruptive technology trends in the workplace such as bring your own device (BYOD) have now become...

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