- 23 June 2014, 10:30 in Digital Marketing

How Important is Customer Lifetime Value (CLV) for your Brand?

Customer Lifetime Value (CLV) is a concept which first appeared in marketing textbooks in the late 1980’s, and as all marketers probably know it can be simply defined as the revenue you receive from a customer less the cost to acquire and serve your customer. It is a central metric for most brands as it measures the value of one of your brand’s most important assets; your customer relationships. In...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 June 2014, 17:00 in Digital Marketing

Customer Loyalty is Changing - How You Market Yourselves Should Too

The days of consumers solely going into a shop to buy products is quickly becoming...


- 20 June 2014, 13:00 in Digital Marketing

Brands Lose Ground by Failing to Consider Customer Retention Strategies

With 48 per cent of consumers admitting to having changed providers because of poor customer service, and 55 per cent admitting they would have...

- 20 June 2014, 08:00 in Digital Marketing

The Right Moment in Time

When you see a stunning rainbow or a great piece of street art, what do you do? Instagram it, Vine it, Tweet it, Facebook it? When you’re out...

- 19 June 2014, 13:00 in Digital Marketing

Achieving Real-Time Personalisation

Changes in consumer behaviour and the reality of the omnichannel customer are driving brands to gain ever deeper market and customer understanding....

- 18 June 2014, 17:00 in Digital Marketing

Personalisation – The New Solution for Modern Marketers

Changing Attitudes Marketers have never had access to as many data points to help inform them of the interests and preferences of individual...

- 18 June 2014, 13:00 in Digital Marketing

Transforming Online Strategy with CRM

Organisations know there are many opportunities to transform customer relationships via the web and the creation of portals. But what is the best way...

- 16 June 2014, 08:00 in Digital Marketing

The Birth of the Marketing Technologist

In the last twenty years we have seen an industrial revolution that is on par with the first two (mechanisation & mass production), it’s a...

- 13 June 2014, 17:00 in Digital Marketing

The Importance of Online Sales being made through Mobile Phones and Tablet Devices

The affiliate channel has seen a huge rise in the number of sales being made on tablet and mobile devices in recent months. To give a rough idea...

- 13 June 2014, 13:00 in Digital Marketing

Understanding and Owning the Digital Eco System

The world of digital is changing the face of the business landscape; established household names are now going toe to toe with new kids on the block,...

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