- 5 August 2014, 15:00 in Digital Marketing

Demystifying Adwords

By Mediaworks

 

 


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 5 August 2014, 13:00 in Digital Marketing

Is Personalisation and Segmentation in Marketing Necessary?

Big brands think personalisation is the preserve of the cutting edge, big budget marketers. But...


- 5 August 2014, 08:00 in Digital Marketing

Insurers, Quotation Abandonment and Getting the Basics Right

Customers are constantly looking for the best deals, visiting websites and generating quotes only to drop off at the critical moment before purchase....

- 4 August 2014, 17:00 in Digital Marketing

Artificial Intelligence in Digital Marketers

Perceived wisdom on Artificial Intelligence (AI) is largely based on a popular culture that concludes its ultimate purpose is to destroy mankind,...

- 4 August 2014, 13:00 in Digital Marketing

Insurers Are Engaging Customers, But Is It Enough?

Pet insurance is not a product that a customer buys every day. Signing up to an annual policy is emotive and demands customers trust that a company...

- 4 August 2014, 08:00 in Digital Marketing

Customer Loyalty is Changing

How you market yourselves should do too… The days of consumers solely going into a shop to buy products is quickly becoming a thing of the past...

- 1 August 2014, 08:00 in Digital Marketing

Correcting The Flaws in Online Customer Service

At a time when billions of people and devices are online, and the ‘internet of things’ continues to explode, it is no surprise that...

- 30 July 2014, 08:00 in Digital Marketing

Psychology of Customer Defection in a Digital World

Customers who are dissatisfied with your service and don’t feel listened to are increasingly using social media to voice their complaints...

- 29 July 2014, 17:00 in Digital Marketing

Supermarkets Lead The Way When It Comes To Rewarding Customer Loyalty

Supermarkets lead the way when it comes to rewarding customer loyalty with over half (52 per cent) of those surveyed being part of a scheme and...

- 29 July 2014, 08:00 in Digital Marketing

Changing the Terms of Engagement – Why Billing is the Catalyst of the Subscription Revolution

In all industries the world over, we are seeing a fundamental shift in business models. Companies are moving away from traditional one-off product...

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