- 12 August 2014, 17:00 in Digital Marketing

Consumer Instincts: Joining the digital community

Communities are traditionally defined by geography. No matter who they are or what they do, people have traditionally been limited to where they are, forming communities with the people they find around them, and not with people of like mind or value. The information age is changing this, and bringing a new dimension into the formation of communities that previously never existed. Instead of being limited by geography, the Internet...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 12 August 2014, 13:00 in Digital Marketing

The Future of Digital Marketing is Sexist

The art of customer segmentation and prediction fundamentally depends upon a few undisputable attributes; It’s...


- 11 August 2014, 12:00 in Digital Marketing

5 Marketing Mistakes to Avoid During the Customer Journey

It’s nothing new to marketing or brand managers: your two primary objectives are to retain existing customers and to acquire new ones. As...

- 11 August 2014, 11:00 in Digital Marketing

Delve a Little Deeper to Understand your Marketing Success

Brands have always been faced by a serious challenge when it comes to measuring the success of marketing activities, whether that’s by sales...

- 11 August 2014, 08:00 in Digital Marketing

How Brands Can Avoid The Festival Come-Down

The festival come down isn’t just reserved for the rockers and the ravers. Major brands have become savvy to the value of marketing at music...

- 8 August 2014, 17:00 in Digital Marketing

Click-to-call: Consumers want to talk to you

The first call from a handheld mobile phone was made in 1973. Since then, mobile technology has advanced in leaps and bounds. 4G LTE-A networks are...

- 8 August 2014, 15:00 in Digital Marketing

Staying Relevant at Every Stage of the Buying Process

Very generally speaking, the consumer buying cycle can be broken down into three stages: awareness; consideration; and purchase. Traditionally, this...

- 8 August 2014, 13:00 in Digital Marketing

The Top 5 Things You Should Know About Real-Time Personalisation

Personalisation is everywhere, yet despite widespread recognition of its power only a handful of companies are putting it to great use. The...

- 7 August 2014, 17:00 in Digital Marketing

Sales 2.0: Power to the Buyer

The past twenty years have witnessed a revolution in sales. From basic grocery shopping to high-value business services, the internet has transformed...

- 6 August 2014, 15:00 in Digital Marketing

What is Great Customer Experience Management?

The term ‘Customer Experience Management’ means different things to different brands. Peter Duffy, marketing director at easyJet...

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