- 28 July 2014, 17:00 in Digital Marketing

Time for the ‘Un-Branding’ of Brand

It might be a struggle, but it’s really is time for us to admit that since the digital revolution, advertising doesn't work as well as it did and that brands and the business models they employ still rely too heavily on advertising and its metrics.

Thanks to constantly evolving tools and the ‘g’ word; consumers have sharpened their search skills and developed an exceptional ability to locate, purchase and receive anything...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 July 2014, 15:00 in Digital Marketing

The Real Value of the New Social Currency

From start-up brands to long-established businesses with a presence on Twitter, companies tweet to excite...


- 24 July 2014, 11:00 in Digital Marketing

The Battle to Keep Eyeballs Engaged

One technique for a marketer to grab someone’s attention online in 8 seconds or less is to link advertising to a major event that has popular...

- 23 July 2014, 17:00 in Digital Marketing

We Need To Look At The Whole Decision Journey, Not Just The Final Click

In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many...

- 22 July 2014, 17:00 in Digital Marketing

How to Cross the Multi-Channel Marketing Chasm

Life as a professional marketer isn’t as easy as it used to be. Where once, marketers could rest easy in the knowledge that they only had a...

- 22 July 2014, 15:00 in Digital Marketing

Enhancing the Digital Customer Experience with Big Data Insights

Customers today are on the look-out for deals that work best for them. They favour the medium that provides them with the most viable, personalized...

- 22 July 2014, 08:00 in Digital Marketing

Search Engines, SEO and Changing Your Site’s Primary Domain

How sites are positioned in search results is very important to businesses, and we’ve had a number of queries from domain owners in the last...

- 21 July 2014, 17:00 in Digital Marketing

Rethinking and Rebuilding for the Digital Revolution

How do you monetise the advantages of mobile, cloud and digitisation? It’s a question that many are struggling to answer according to a recent...

- 21 July 2014, 13:00 in Digital Marketing

It's the bandwidth, stupid!

Gina and her team did everything right. They launched an inspired digital marketing campaign with a consistent, sticky message through all channels...

- 18 July 2014, 17:00 in Digital Marketing

How to Avoid Three Critical Mistakes in your Digital Marketing Strategy

Our latest research found that CMOs now account for 25% of the total business-led IT spend. As CMOs are increasingly held accountable for that spend,...

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