- 12 October 2018, 08:30 in Social Media

Social Media poses biggest data breach threat

Following the amount of airtime devoted to scandals from Facebook / Cambridge Analytica to Google+, it may come as no surprise that social media platforms pose the biggest danger when it comes to data breaches.

Gemalto’s latest Breach Level Index, which keeps a record of the world’s public data breaches points the finger firmly at social platforms, which accounted for over 56% of the 4.5bn pieces of information that were put...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 6 June 2018, 08:00 in Social Media

5 Types of Social Proof that Increase Online Sales

In the world of online retail, we are always searching for new ways to prove...

- 11 May 2018, 08:00 in Social Media

The Three Missing Links in Social Media Marketing

With a certain congressional hearing still ringing in the ears, there may be a collective feeling that it is business as usual when it comes to...

- 10 May 2018, 08:00 in Social Media

How Social Media and its Influencers are Driving Fashion

As our dependence on social media grows, and it becomes more integrated into our lives, we’re becoming more influenced by what we see online...

- 4 May 2018, 08:00 in Social Media

Size Isn’t Everything – Why Micro Influencers Matter

Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek...

- 25 April 2018, 08:00 in Social Media

Will the New Twitter Character Limit Affect your Digital Marketing Efforts?

When it comes to digital marketing, social media plays a huge role in generating brand awareness, promoting your products, and connecting with your...

- 20 April 2018, 08:00 in Social Media

Social Media and Visual Content Set to Dominate Online Marketplaces

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for brands and retailers, according...

- 29 March 2018, 08:00 in Social Media

Don’t ‘Do’ Social for the Sake of it

Talk to many C-suite executives about their organisational social strategy, and they’ll give you the same vague answer: “Yes, we do...

- 21 March 2018, 08:00 in Social Media

Snapchat Revenue Set to Pass £100 Million For the First Time

Snapchat's revenues are expected to pass the £100 million mark for the first time this year, according to eMarketer in its first ever ad revenue...

- 19 March 2018, 08:00 in Social Media

Cracking Qualitative Research with Social Influencers

Here’s a starter for ten, to quote Jeremy Paxman: In an era of data abundance, why is it so difficult for marketers to find out what their...

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