- 16 March 2017, 07:30 in Social Media

Creating Brand Advocates From Customer Complaints

Millions of people are using social media to network, sell products, to extend influence and inevitably, complain about poor service. A recent report on social media use reveals 1.59 billion people engaging with Facebook, 320 million with Twitter and over 100 million people on LinkedIn. Beyond these impressive numbers, do you really know the extent to which this activity impacts on your customer service?

Before the rise of social media, if...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 2 March 2017, 09:00 in Social Media

How to Engage your Audience Through Facebook Live

Live formats are becoming a powerful medium that offer the excitement of television with more opportunities for engagement. Having launched our Super...

- 27 February 2017, 09:00 in Social Media

The Growing Importance of Facebook for Streaming

Early last April, 1.32 billion Facebook users suddenly found live video as easily accessible as uploading a photo when Mark Zuckerberg’s...

- 24 February 2017, 08:30 in Social Media

Straight off the Runway: How Social Media is Changing the World of Fashion

Fashion Week used to be an invitation-only event, attended only by the rich and famous. Back then, mere mortals had to make do with reading about the...

- 14 February 2017, 07:30 in Social Media

How to Reduce Complexity in Enterprise Social Media

In 2006, I started working in social media marketing when things were simple. We only had a small handful of social channels to focus on, they had...

- 9 February 2017, 08:30 in Social Media

5 Ways to Inspire & Encourage Employee Advocacy on Social Media

Many of us hope our brand will capture the attention of well-known influencers or celebrities in order to grow our audience; but did you know your...

- 8 February 2017, 08:00 in Social Media

Snapchat and Instagram Storm the Social Media Party in the UK

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile...

- 7 February 2017, 08:30 in Social Media

Socially Connected Mobile Consumers ‘Least Likely to Switch Provider’

Customers using social media to communicate with their mobile phone provider report the highest levels of positive sentiment, according to a global...

- 2 February 2017, 08:30 in Social Media

Dark Social is Key to Converting Rugby Fans

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – the Six Nations –...

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