- 4 January 2017, 08:30 in Social Media

As Vine Withers, its Demise Shows True Value of Online Creators

It was the future once.

Vine’s six-second video clips ushered in a new era of content creation and helped spur the rise of many micro-celebrities, who quickly garnered large audiences and caught the attention of big brands. But all was not well. With engagement rates faltering, 18 of Vine’s largest influencers staged an intervention, offering Vine a series of product suggestions and original content in return for 1.2 million a piece....

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 24 February 2017, 09:00 in Features

Did Marketers Fail to Deliver for Chinese New Year?

Towards the end of 2016, a number of large retailers began moving away from traditional...



- 9 December 2016, 08:00 in Social Media

A Social Media Star is Born This Christmas

For many, the famous John Lewis Christmas advert has become as much a part of Christmas as roast turkey and baubles. Just 24 hours after its launch,...

- 6 December 2016, 09:00 in Social Media

The Difference Between Reach and Engagement

Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach and...

- 6 December 2016, 08:30 in Social Media

Facebook is King for Christmas Video Campaigns

The UK’s biggest retailers kicked off their eagerly anticipated TV ad campaigns in November, but which social media platform holds the key to...

- 6 December 2016, 08:00 in Social Media

When Fame is no Longer Enough: Brand Ambassadors in the Age of Social Media

Starting in the 1940s and ‘50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan...

- 5 December 2016, 08:30 in Social Media

86% Don't Measure Their Social Media Marketing Efforts

Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research. Specialist web design and...

- 5 December 2016, 07:30 in Social Media

Best Practices in Social Video: How to Use Twitter for Business

In 2008, people were oversharing on Facebook. At the same time, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain...

- 2 December 2016, 09:30 in Social Media

Social Media “Missing a Trick” by Ignoring Baby Boomers

Brands are putting too much emphasis on advertising to millennials on social media and not enough on appealing to baby boomers, new data from YouGov...

- 2 December 2016, 09:00 in Social Media

Best Practices in Social Video: How to Use Facebook Video for Business

Facebook is part of my daily life. Is it a part of yours? Facebook is where I go to check in on faraway friends as a flurry of interesting and...

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