- 5 December 2016, 08:30 in Social Media

86% Don't Measure Their Social Media Marketing Efforts

Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research.

Specialist web design and marketing agency, Digimax found that just 14% of businesses surveyed said they currently measure their social media campaigns and track results.

Yet nearly all of the businesses surveyed had at least one social media account. Facebook is once again the leading platform in terms of popularity and user reach with 52.48% of...

Keep Reading...


- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 2 December 2016, 09:00 in Social Media

Best Practices in Social Video: How to Use Facebook Video for Business

Facebook is part of my daily life. Is it a part of yours? Facebook is where I go to check in on faraway friends as a flurry of interesting and...

- 29 November 2016, 08:00 in Social Media

Should Traditional Firms Adopt Social Media Marketing?

Social media marketing was recently hailed as ‘fantastically powerful’ at an E2Exchange event, where leading entrepreneurs gather to look...

- 25 November 2016, 08:00 in Social Media

How Social Media Changed the Game for Brands (& Still Runs the Show)

If you've been transfixed by political events both at home and in the US during the past six months, you may have been thinking about how...

- 22 November 2016, 08:00 in Social Media

How Small Businesses Can Continue to Thrive in the Facebook Newsfeed

In its last earnings call, Facebook made what is becoming a routine announcement. Once again, it had shattered expectations and had a stellar...

- 14 November 2016, 10:00 in Social Media

Integrated Live: The Hidden Benefits of Facebook's Algorithm Changes

Earlier this summer Facebook announced a series of changes to its news feed algorithm, eliciting mixed reactions among marketers. A few months on we...

- 3 November 2016, 10:00 in Social Media

How to Build Your Black Friday/Cyber Monday Social Strategy

In the US, Black Friday, and more recently Cyber Monday, are firmly established dates in the shopping calendar. This phenomenon has slowly crossed...

- 2 November 2016, 07:30 in Social Media

Integrated Live: Four Reasons Social Influencers are More Effective for Marketers Than Celebrities

Most fashion and beauty brands, coming early to the influencer marketing scene, now have dedicated influencer budgets, expected to increase by a...

- 1 November 2016, 09:30 in Social Media

Creating a Sense of Community Around your Brand

There are 3.17billion people who use the internet, and 2.3billion of them use social media, with an average of 5.54 different social media accounts...

← Older Newer →