- 15 March 2018, 08:00 in Social Media

Stepping into Amazon's Slipstream to Power up Social Media Strategies

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue, something that astute marketers will have seen coming for some time now!

According to WPP's CEO, Sir Martin Sorrell, 55% of product searches in the U.S. now emanate from Amazon, and advertising has been a key contributor to their strong growth - 60% growth year on year.

This should come as...

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- 29 June 2018, 10:36 in GDPR

ON24: Webinar: How webinars can help you succeed in a GDPR World

How can organisations utilise webinars as part of the modern marketing mix? Although we are...

- 7 March 2018, 08:00 in Social Media

Retailers Set to Lose Customers if they Misjudge Social Media

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social...


- 13 December 2017, 08:00 in Social Media

Virtual Reality and the Future of Social Media

While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will...

- 1 December 2017, 08:00 in Social Media

3 Ways to Enact Social Media Damage Control for Events

Think about the last event you hosted. Chances are your team tried to plan for every contingency, but between technology failures and bad weather,...

- 27 November 2017, 08:00 in Social Media

There's More Than Meets the Eye for Social Media Advertising

Social media is continuing to get a bad rap right now. In between the memes and the videos of cats, users are seeing content they aren’t...

- 2 November 2017, 08:00 in Social Media

Complaining consumers target retailers through social media

Over a third (36%) of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an...

- 1 November 2017, 07:30 in Social Media

The Social Media Report Template for B2B Marketers

It’s safe to say that most companies are all over social media. But, and it’s a biggie, are they getting the most out of it? Yes,...

- 31 October 2017, 07:30 in Social Media

Dark Social: The Black Hole of Your Referral Traffic

The term "Dark Social" is being kicked around every so often by marketers. In this post, we'll answer some of the most important questions about the...

- 30 October 2017, 07:30 in Social Media

Social ROI: Digital Marketers Need to Stop Measuring the Wrong Things

For many of the digital marketers we talk to, social measurement is a permanent headache. Am I looking at the right KPIs? Is there an easy way to...

- 17 October 2017, 08:00 in Social Media

How to Prevent the Dream of ‘Going Viral’ Turning Into a Nightmare

Who of us marketers hasn’t dreamt of a campaign going viral? But, to prevent that dream from turning into a nightmare, your website needs to be...

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