- 8 September 2017, 08:30 in Social Media

Snapchat’s Not Just for Kids Anymore

Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34.

The findings come on the eve of Snapchat’s fifth birthday in September, and as its parent company reports slowing growth as it looks for ways...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most...



- 5 September 2017, 08:00 in Social Media

Slicing the Social Media Cake: Putting Budget Behind Audience Segmentation

Social media is all about sharing, right? Tastes, ideas, activities, facts, networks – we want ours to be known, and we want to know...

- 1 September 2017, 07:30 in Social Media

Social Media Generates the Best Leads

Nearly two-thirds (62%) of the UK's small and medium-sized enterprise (SME) marketers believe their social media activity generates the highest...

- 25 August 2017, 08:00 in Social Media

Learning from Facebook to Optimise your Social Media Strategy

Facebook released its quarterly earnings report for Q2 2017. What the report made very clear is that Facebook is running out of News Feed ad space in...

- 25 August 2017, 07:30 in Social Media

More Than a Quarter of the UK Uses Instagram

More than a quarter of the UK’s population will log onto Instagram at least monthly by the end of 2017, according to eMarketer’s latest...

- 21 August 2017, 07:30 in Social Media

The Evolution of YouTube Part 3: The New Wave (2012 - 2016)

As we entered 2012, YouTube was already established as the platform for viral content, with the likes of Nyan Cat, Rebecca...

- 16 August 2017, 08:00 in Social Media

5 Essential Elements of a Social Post (Regardless of Platform)

Whenever you post something on social media you’re entering a battle for the attention of the user. Our timelines are full of content from...

- 14 August 2017, 08:00 in Social Media

The Evolution of YouTube Part 2: Google’s Threshold (2008 - 2011)

By the end of 2006, YouTube was well on its way to becoming something big. As 2007 rolled through, the site was estimated to consume just as much...

- 9 August 2017, 07:30 in Social Media

The Evolution of YouTube Part 1: The Early Years (2005 - 2007)

In the year of 2005, the internet was in its early developments of showing potential for socialisation. Yet, only a sole few took it upon themselves...

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