- 2 June 2017, 09:00 in Social Media

Happy Snappers

It’s becoming ever more common to see tables of people poised to eat their meal waiting, fork in hand, as one of their group painstakingly photographs what everyone is eating for social media, similarly, brands are vying for the attention of bloggers and instagrammers to post glamorous images of them enjoying their products. What this tells us is that although the old adage says consumers are more likely to voice...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 June 2017, 08:00 in Customer Experience

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The relationship between a retailer and its customers has gone through a powershift, and it’s...



- 24 May 2017, 08:00 in Social Media

Three Brands on Social Media That Got Everyone Talking

Utilising social media to gain coverage is becoming an increasingly popular tactic for brands. Although creating a specific social media campaign is...

- 23 May 2017, 09:00 in Social Media

Why WeChat is Crucial for Chinese Expansion

WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is...

- 23 May 2017, 08:30 in Social Media

Will Social Media Affect the General Election Results?

As the general election inches nearer, it’s hard to avoid news about the various political parties. Politicians are encroaching further into...

- 23 May 2017, 08:00 in Social Media

Maximising Social Media Presence with Data Analytics

Facebook, Twitter and other social media sites are central to how brands, executives and individuals engage customers, build loyalty, and market...

- 22 May 2017, 07:30 in Social Media

Retail Brands are Missing a Trick: Paid Social has Impact

Paid social is brimming with first-party data. In other words, it offers the ability to target real people rather than just...

- 12 May 2017, 08:30 in Social Media

Only 1% of Brands Engage with Social Media Influencers

Nearly every brand are stuck in "broadcast mode", relying on push tactics when it comes to social media, rather than engaging with advocates and...

- 10 May 2017, 07:30 in Social Media

5 Reasons Instagram is Better Than Snapchat for Marketers

Both Instagram and Snapchat offer digital marketers the same proposition: a platform for photo and video sharing with a captive audience of...

- 9 May 2017, 08:00 in Social Media

Facebook Hailed as Most Influential Social Media Platform for Shopping

One in 10 people won’t buy products online without first consulting the likes of Facebook for advice, revealing Britons’ dependence on...

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