- 5 August 2015, 08:45 in Mobile

The Role of the Mobile Channel in Luxury Marketing

Reaching a high net worth audience has been a challenge for marketers, however mobile is increasingly proving to be a valuable tool in a marketer’s armoury when trying to reach and engage with this audience. So how exactly can brands effectively reach this valuable audience using the mobile channel?

Reaching high net worth individuals is challenging through any channel due to the time poor, on-the-move nature of this audience who are...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 4 August 2015, 10:00 in Mobile

Improving Customer Experience – A Must for Mobile Marketers in 2015

According to analysts, Gartner, 89% of companies expect to compete mostly on the basis of...


- 24 July 2015, 17:00 in Mobile

Mobile Performance Campaigns Should No Longer be Secondary to Engagement Activity

Operating in a media landscape dominated by brand engagement campaigns can be extremely frustrating for Direct Response (DR) specialists. Whilst it...

- 17 July 2015, 12:00 in Mobile

Apple Pay: Another Brick in Bridging the Online-Offline Gap?

The launch of Apple Pay in the UK this week will further boost retail commerce bridging the gap between the physical and digital worlds. When 88% of...

- 9 July 2015, 13:00 in Mobile

The Revolution of the Cashless Society and the Dawn of Connected Commerce

Ten years from now the way we think about cash and wallets will be very different. For most people cash, and specifically physical money, will be...

- 9 July 2015, 08:00 in Mobile

Under the Hood of Video Mobile Marketing

Offering the opportunity for innovation, engagement and creativity across sound, text, image and rich media, mobile video has come to the fore of...

- 7 July 2015, 12:00 in Mobile

Are Social Recognition Tools Secure enough for Mobile Payments?

There have been several recent announcements from various different credit card providers around contactless payments and facial recognition tools...

- 6 July 2015, 10:00 in Mobile

Mobile Web and Apps: It Shouldn’t Be Either/Or

You may have seen the headlines declaring that apps have won and the mobile web is dead. The research supporting these claims looks pretty...

- 1 July 2015, 17:00 in Mobile

Why Mobile hasn’t yet impacted FMCG Marketing

Mobile has changed the way we live our lives and the way we shop, but have we really seen the impact in Fast-Moving Consumer Goods (FMCG) as yet?...

- 24 June 2015, 17:00 in Mobile

Mobile - Bridging the Digital Divide

Almost a year ago to the day I read an article which described digital exclusion as being a modern day social evil which needed to be abolished....

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