- 24 June 2015, 12:00 in Mobile

Omni-channel and How to Get Consumer Attention Through the Smallest Shop Window

Consumers are spending more and more time online. For marketers, it used to be relatively straightforward: a single digital touchpoint that captured consumer attention. Now of course, that single digital touchpoint has grown to include mobile, tablet, phablet, desktop, digital kiosks, even games consoles. One size no longer fits all.

For example, one recent report published by UK retail trade body IMRG and Capgemini (the m-Retail Sales Index) shows that 52...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 19 June 2015, 15:00 in Mobile

The Importance of having a Consumer-Centred Mobile Strategy

The ever-expanding mobile sector thrives on innovation and creativity, and depends on attracting inspired experts...


- 11 June 2015, 12:00 in Mobile

Optimise, Track and Test in a Mobile First World

Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve come a long...

- 9 June 2015, 10:00 in Mobile

Mobile Search is only Half the Battle

Earlier this year, Google took steps that would see priority given to mobile websites when users are searching on their mobiles. It’s not...

- 3 June 2015, 08:00 in Mobile

Are both B2C and B2B Companies affected by Google's Mobile Friendly Favouring Algorithm Changes?

Google’s algorithm update to favour websites that are mobile-friendly can undoubtedly be justified by the market requirements and expectations...

- 29 May 2015, 17:00 in Mobile

Why the Uptake of Mobiles in Emerging Economies could prove a Watershed for Marketers

The extraordinary growth in smartphone adoption in recent years has undoubtedly been fuelled by the developed countries in North America and Western...

- 27 May 2015, 10:00 in Mobile

A Glimpse Into Different Types Of Mobile Friendly Website Designs

With the growing use of the multimedia sets and mobile technologies things are changing fast in digital marketing. Gone are the days when accessing...

- 21 May 2015, 17:00 in Mobile

How to Write Texts That People Will Read and Click On

Text messages are a good way of targeting your products and services at potential customers – with an open rate of 90 per cent plus which is...

- 20 May 2015, 15:00 in Mobile

Don’t B2B Left Behind Following Changes to Google’s Search Algorithm

Dubbed ‘Mobilegeddon’, Google’s move to give priority to mobile websites when users search on mobile devices reinforces the fact...

- 18 May 2015, 08:00 in Mobile

The 5 Things You Need to Start Doing to Improve Customer Contact

Every time you receive a message on your smartphone that your prescription is ready for collection, your delivery is on its way or that business...

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