- 21 September 2015, 10:00 in Mobile

How can you Effectively Target your Mobile Audience?

Mobile advertising attracts more and more brands: analysts at eMarketer predict that marketers will spend over $50 billion in mobile advertising in the US in 2018, twice as much as desktop.

Enthusiasm for mobile advertising could be explained by 3 main factors:

  1. Firstly, time spent on mobile (mobile web browsing and applications) has increased 5 times since 2011;

  2. Secondly, tracking tools (such as Adjust, Appsflyer, Tune, Kochava) now allow to accurately...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 September 2015, 08:00 in Mobile

Mobile Age Marketing

There has probably never been a more exciting time to be an online consumer. We...


- 17 September 2015, 08:00 in Mobile

Simple Tips for Mobile E-Mail Marketing

Considering the use of tablets and smartphones accounted for 25 per cent of total web use in 2014, optimising e-mail marketing for mobile is an...

- 1 September 2015, 15:00 in Mobile

Mobile First for Millennial Mums

Google’s recent overhaul of their mobile algorithm has shaken up mobile search results and made it crucially important that retailers ensure...

- 27 August 2015, 17:00 in Mobile

The Unsung Hero of Marketing?

When marketers begin planning campaigns to promote businesses or clients, all of the mainstream methods spring to mind – advertising, PR,...

- 26 August 2015, 08:00 in Mobile

How to Improve Customer Engagement via the Mobile Phone

The battle for the hearts and minds of today’s consumers can be a minefield for businesses. Right at the forefront is the mobile phone and...

- 24 August 2015, 13:00 in Mobile

Top Five Mobile UX Mistakes and How to Avoid Them

This month, Ofcom reported that Smartphones had overtaken laptops as the most popular device for getting online for the first time, with 33% of...

- 21 August 2015, 10:00 in Mobile

Hand the Reins to the Customer – 5 Keys to Mastering Mobile Marketing

It is no exaggeration to say that we live in the mobile age. Mobile devices increasingly effect how, where, and when we communicate with each other...

- 17 August 2015, 15:30 in Mobile

The Unstoppable Rise of Mobile Ecommerce

Legacy infrastructure is failing to keep up with the increasingly fast developments in technology that are taking place within ecommerce. A Unified...

- 10 August 2015, 10:00 in Mobile

5 Reasons Why Search Advertisers Need to Consider Responsive Web Design for their Site

With smartphone and tablet use in the UK continuing to rise, it is increasingly important for advertisers to consider the options available to...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS