- 3 November 2015, 12:00 in Mobile

The Slow Jump: Digital Marketing and Mobile Internet

Being involved in digital marketing means moving fast, but when it comes to mobile internet advertising, many businesses are not moving fast enough. In the US, 60% of American web activity currently happens though mobile, and 1 in 5 millennials are accessing the internet exclusively through their mobile. Yet, American businesses are only allocating about 25% of their total internet advertising spend on mobile ad spend....

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 30 October 2015, 13:00 in Mobile

Mobile User Experience Nightmares to Avoid

Halloween may be on the horizon but forget about demons, devils and ghouls; the real...


- 28 October 2015, 17:00 in Mobile

It’s Beginning to look a lot like a (Mobile Shopping) Holiday Season

According to expert predictions about the 2015 holiday shopping season, UK retailers should be prepared for two major trends this year: More UK...

- 27 October 2015, 11:15 in Mobile

Why Should you Increase your Mobile Advertising Spending?

Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on...

- 21 October 2015, 17:00 in Mobile

Four Reasons Why Marketers must Add Mobile Messaging to their Black Friday Strategy

It’s that time of the year again. Keen shoppers are starting to eagerly await all the great deals they can get their hands on over Black Friday...

- 15 October 2015, 08:00 in Mobile

The Impact of Ad Blocking on Mobile Marketing

Since Apple announced it would be allowing users to download ad blocking extensions for its browser, Safari, the number of people panicking over the...

- 13 October 2015, 15:00 in Mobile

How Apps are Revolutionising Consumer Engagement

There is no doubt that the digital landscape has evolved dramatically over recent years. To reach their audience, marketeers are having to become...

- 9 October 2015, 15:00 in Mobile

Five Reasons Why Mobile Video is the Smart Way to Engage your Audience

Despite the explosion in video ad sales, driven by programmatic technology, advertisers have so far shied away from mobile video. It’s time for...

- 2 October 2015, 08:00 in Mobile

The Influence of Wearables on Mobile Advertising

Having read a number of different articles on the role of wearable technology in marketing, I wanted to take the opportunity to share my thoughts on...

- 29 September 2015, 17:00 in Mobile

The Carrier Billing Merchant Opportunity – at the Intersection of Payments, Convenience and Mobile Marketing

The launch of Apple Pay has put mobile payments firmly on the agenda: now there isn’t a person in the land who isn’t aware that you can...

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