- 1 June 2016, 12:00 in Mobile

Four Ways John Lewis is Winning at Mobile Marketing

Back in 2014, our annual mobile commerce report declared John Lewis the best UK retailer for mobile marketing experience. The report, which benchmarked the UK’s top twenty retail brands, singled out John Lewis for the quality of its mobile marketing strategies, mobile websites and individual smartphone/tablet apps.

In 2014 we returned to our report, updated its criteria based on the latest consumer expectations, and, surprisingly John Lewis won it again.

Now...

Keep Reading...


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How many phones have you owned over the past five years? My guess is that it is more than one. Actually, my guess is probably more than five. It is...

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Many marketers invest a lot of time and effort into building mobile apps in the mistaken belief it will eliminate any further need to cultivate a...

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Get Savvy About Mobile in 2016

It wasn’t that long ago that you either shopped online or you shopped in a store, but mobile devices are obliterating those boundaries....

- 18 November 2015, 11:00 in Mobile

How Important is Mobile?

There are 6.8 billion people on the planet, only 3.5 billion use a toothbrush, whilst 4 billion of them own a mobile phone, most of which are...

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