- 21 October 2013, 08:30 in Mobile

Mobile First: The Future of In-Store Retailing

Mobiles are changing consumer behaviour as we know it. Customers are using the devices to access a range of information at any time, be that at home or on-the-go. According to the latest Google Shopper Marketing Council figures, 84 per cent of smart phone shoppers use their phones while in a physical store to research product information or price comparison. In addition to this, customers who use mobile are also...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 October 2013, 17:30 in Mobile

iPhone 5S’ “Touch ID”: What are the Risks for Businesses?

The iPhone 5S has had lot of attention since its release, particularly because of its...


- 18 October 2013, 08:30 in Mobile

What is Real-time Bidding, and How is it Driving Mobile Marketing?

When I co-founded Adfonic in 2008, mobile advertising was in its infancy. Five years later almost to the day, Adfonic exists in a transformed world....

- 14 October 2013, 13:00 in Mobile

Why Asia Beats Europe at Mobile Targeting

When it comes to advertising stats, numbers count for a lot. With 3.3 billion mobiles currently registered in Asia, it makes sense that with an...

- 11 October 2013, 08:00 in Mobile

SMS Remains Central to Business and Marketing Communications

The uptake of Instant messaging (IM) applications such as WhatsApp and Viber has been rapid. In fact, adoption has been so great that a recent report...

- 10 October 2013, 17:00 in Mobile

Mobile Optimised Sites: Why They Matter and How to Get Them Right

Consumers are mobile, and for many a smartphone or tablet is their primary means of internet access and engagement. Smartphone penetration in the UK...

- 4 October 2013, 17:00 in Mobile

Why Brands Need to Invest in a Mobile Relationship Strategy

News that mobile advertising spend has more than doubled is great for everyone in the mobile ecosystem. The bad news is there’s a serious risk...

- 4 October 2013, 13:00 in Mobile

The Gap Between Strategy and Reality

From the pure play online retailers, through catalogue to multi-channel retailers, the mobile consumer is becoming ever critical. Yet recent research...

- 4 October 2013, 08:00 in Mobile

Designing for Mobile: How Do You Know What is Best?

With mobile website use set to overtake fixed internet access by 2014* and an ever increasing mobile world with consumers looking for greater website...

- 2 October 2013, 16:50 in Mobile

The Next Evolution for Marketers: Wearables, Tablets and M2M

Mobile technology is forever becoming more sophisticated, which means the marketing of the technology also needs to progress. Already in 2013,...

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