- 30 September 2013, 09:00 in Mobile

Why Marketers Need to Understand the Benefits of Mobile First

There are various approaches that fold mobile into the website development process, each with their own philosophy and benefits. However, the nature of mobile, specifically its requirement for simplicity, makes it a logical place to start when defining a digital customer journey that will form the basis for an entire project.

Rather than designing a digital experience for the desktop and cutting scope when later adapting it to a mobile canvas,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 September 2013, 08:50 in Mobile

How important is “Time of Day sending”?

Remember the good old days, the post was delivered twice a day, we might get...


- 23 September 2013, 15:13 in Mobile

Device Slice is King!

The brisk pace of smartphone and tablet penetration is causing a shift in UK consumer browsing habits. According to comScore’s 2013 UK Digital...

- 20 September 2013, 15:46 in Mobile

How you Should take your Business Mobile

The explosion of smart phones and tablet devices onto the market has meant that for businesses with an internet presence, having a mobile strategy...

- 20 September 2013, 12:13 in Mobile

Increase the voice of your mobile and customer marketing

Mobile marketing has opened new avenues for companies and organisations to reach consumers. The ability to combine voice and messaging is proving...

- 20 September 2013, 12:03 in Mobile

Why brands need to think more about responsive design

Recent research by the IAB provided great insight into the thinking behind some of our major brands’ mobile strategies. While 37 out of the top...

- 17 September 2013, 11:38 in Mobile

Creativity vs Data – The Great Mobile Struggle

Remember when online advertising was seen by brand marketers and agencies as something new, unfamiliar and lacking real proof points of its validity...

- 4 September 2013, 16:05 in Mobile

The Importance of Mobile

Did you know;• There are more mobile connections in the world than bank accounts.• Apple iPhone products created more revenue in 2012...

- 3 September 2013, 11:44 in Mobile

What is a Responsive Website?

With the increasing proliferation of devices able to access the internet, the fragmentation in screen sizes and the rapidly increasing volume of...

- 27 August 2013, 12:41 in Mobile

Time to Look at Application Optimisation

When it comes to mobile apps, performance is important: If the app loads or updates too slowly, people are likely to stop using it. Google engineers...

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