- 22 November 2013, 13:00 in Mobile

Smartphones Convert Three Times as Many Sales as you Might Think

Smartphone adoption rates are ever increasing, and this Christmas more shopping is forecast to happen on mobile devices than ever before. With this in mind, it’s important to recognise that more than three times as many sales are being made via smartphones than was previously thought. We carried out research looking into smartphone shopping and found an interesting discrepancy.

Most brands only track sales conversions when they take place...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 November 2013, 17:00 in Mobile

Mobile App Performance Measurement: Thinking from a Device Perspective

As mobile increasingly becomes the ‘go-to’ device for internet access, it is essential that businesses...


- 18 November 2013, 08:30 in Mobile

Why Youth Behaviour Shows the Importance of Responsive Web Design

Almost one third (31%) of visits to youth and young-adult focused websites now come from tablets and mobiles. Tablets accounted for almost one in...

- 11 November 2013, 17:00 in Mobile

The Need for Speed in Mobile Marketing

With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. The possibilities for location-based...

- 6 November 2013, 17:30 in Mobile

Reinventing the Ring Back Tone

Not heard so much in the UK, but popular in Spain, India and Latin America, ring back tones were once overlooked in Britain by the introduction of...

- 5 November 2013, 17:30 in Mobile

Mobile Coupons and Vouchers: Let’s Keep it Simple

The major change to affect mobile as a marketing and customer engagement channel has been the growth of the smartphone and app usage over the last...

- 1 November 2013, 08:30 in Mobile

Don’t Just Take the Money and Run When it Comes to Mobile

In the last decade, the growth in consumers owning and using smartphone devices has revolutionised how they shop, research from comScore released...

- 30 October 2013, 17:00 in Mobile

What can Mobile Marketers Learn From Nine Years of Orange Wednesdays Success?

People love Orange Wednesdays, marketers and consumers alike. It’s one of the most successful sponsorship and reward programmes ever seen -...

- 25 October 2013, 13:00 in Mobile

Think Mobile First

As the great migration from traditional PC usage to mobile devices builds and builds, any brand that does not have a serious mobile strategy in place...

- 23 October 2013, 17:30 in Mobile

Beware of One-Size-Fits-All Approach to Mobile Marketing

Mobile marketing has become an essential tool when reaching out to customers – but for the less experienced it can be something of a minefield....

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