- 26 December 2013, 09:00 in Mobile

The Negative Brand Effect of Ill-Considered Mobile Updates

For large organisations where mobile apps are a key channel, planning ahead of mobile operating system updates is essential if you want to retain hard-earned customer loyalty and protect your brand and bottom line.

At least once a year, hundreds of millions of people around the globe are prompted by a notification on their phone to update their operating system (OS) with the expectation of an improved mobile service. However, despite...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 19 December 2013, 13:00 in Mobile

Making the Most of Mobile this Christmas

With mobile phones and tablets overtaking traffic from desktops for the first time ever, we...


- 17 December 2013, 08:00 in Mobile

Mobile: Taking the Channel out of the Experience

Online development today is all about mobile. Yet with many companies still playing catch up, the focus is on technology issues such as responsive...

- 16 December 2013, 17:30 in Mobile

Cohort Analysis: Why Should Mobile App Businesses Be Excited About It?

Cohort analysis has been around for a while in medicine, academic research, business, and other fields where there is a need to compare apples with...

- 11 December 2013, 08:00 in Mobile

Retailers Push Mobile Engagement to the Next-Level for the 2013 Holidays

The results are in for the beginning of holiday shopping, which is a make-or-break time for most retailers, and many already see that the majority of...

- 10 December 2013, 08:00 in Mobile

2014 – The Future’s Mobile

As the year winds to a close, marketers spanning the globe begin reviewing the effectiveness of their 2013 strategies and kick-starting 2014...

- 9 December 2013, 08:30 in Mobile

2014 Predictions in Mobile: Sensational Advocacy

My predictions are that mobile advertising will come of age, even in the UK. It has to in order to keep up with mobile user behaviours, this is a...

- 3 December 2013, 08:30 in Mobile

Responsive Design: Does it Measure up?

Responsive web design is an approach that seeks to create a site that adapts to the specific screen size of the device it is being viewed on. It aims...

- 2 December 2013, 13:00 in Mobile

The Mobile-First Perspective: A Mobile Ad Ecosystem for All

Mobile Advertising is scaling. Some would say we are there. Most would say there are key limitations that are holding back budget, and therefore...

- 22 November 2013, 17:00 in Mobile

How to Succeed with Mobile Advertising

The smartphone is one of the fastest growing advertising channels globally. UK advertising spend will hit £6.1 billion ($9.63bn), rising to...

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