- 22 September 2016, 08:30 in Content

Creating Copy That Converts

Website copy can make or break the user experience. In the world of digital marketing, it’s pretty widely acknowledged that creating interesting, relevant and useful content for your website is essential from not only a search engine’s perspective, but also from a customer experience perspective. “Good Copy” will explain what your website is about, what you’re offering to your audience, and communicates authority, trustworthiness and quality without being boring or...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 15 September 2016, 11:00 in Content

A Guide to Mover Marketing

In any given year, an average of 8% of the UK’s adult population moves home,...


- 24 August 2016, 10:53 in Content

How Infographics Became the Crown of the King

“There’s something almost quite magical about visual information. It’s effortless. It literally pours in. If you’re...

- 24 August 2016, 07:30 in Content

How Content Marketers Can Tell More Meaningful Stories

This seems reductionist but most campaigns fail as stories, and subsequently fail as campaigns. We all know a great story when we see it, we run...

- 17 August 2016, 10:44 in Content

What the Bible and Christianity teaches us about content marketing (Part 1)

Christianity is the world's largest religion, with an estimated 2.2 billion followers. Pope Francis has nearly 10 million followers on Twitter. And...

- 25 April 2016, 10:00 in Content

Three Ways to Win at Tone in Digital

Businesses that have a tone of voice love it. We know this, because we’ve surveyed businesses across the UK. But how do you do it on your...

- 4 April 2016, 10:00 in Content

Personalisation Holds the Key to Millennial Engagement

Emoji has become one of the most pivotal marketing plays in the last year and is one of the fastest growing methods of engagement we’ve...

- 18 March 2016, 08:00 in Content

The Eyes Are On You - The Case for Visual Marketing

There seems to be nothing stopping the rise of Instagram. The Facebook-owned photo sharing platform has quadrupled its monthly active users since...

- 4 March 2016, 14:00 in Content

Which Content Marketing Metrics You Need to Track

Creating a wealth of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging? Strategies...

- 22 February 2016, 09:00 in Content

Gamification - How to Turn Gaming into Sales

Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded...

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