- 17 February 2016, 16:00 in Content

10 Top Tips for Outsmarting Content Thieves

Recently conducted research shows that Google is pretty useless at dealing with stolen content. This means that if people can appropriate your content, they can also steal your positions, and even go on to rank higher in Google off the back of your copy. Stolen content is therefore an issue you should keep on top of, if you don’t want to lose time, money, and traffic.

Below are 10 tips...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 February 2016, 12:00 in Content

Four Questions to Answer before Creating and Distributing Content

Content is always an important element of the marketing mix, but I’ve been giving it...

- 22 January 2016, 17:00 in Content

Using Narrative to Engage Your Audience

Everybody loves a great story. The distinctive style of Hemmingway, the mean-spirited wit of Wilde or the romantic scripts of Shakespeare -...

- 14 January 2016, 10:00 in Content

Six Steps to Future-Proofing your Content

With Google making an average of 5-600 changes to its algorithms each year, keeping your content fresh and relevant is a perpetual challenge for...

- 7 January 2016, 10:00 in Content

Curate, Don't Create: Brands to Change Tack on Content Marketing Strategy in 2016

From photos of avocado on toast to selfies and holiday snaps, more than 80 million photos are uploaded to Instagram every single day. On Twitter,...

- 30 December 2015, 08:00 in Content

4 Web Design Essentials Every Business Needs in 2016

Your website is perhaps the most powerful tool your business has. With more and more people exclusively using their site to attract customers, close...

- 16 December 2015, 12:00 in Content

How Important is Content Amplification to Brands?

In recent years brands have increased the quantity and quality of content they produce, in an attempt to offer multiple opportunities for users to...

- 26 November 2015, 13:00 in Content

The Talk of the Century: How the Internet is Changing Language

In the 24 years since the World Wide Web became publically available, it has undoubtedly had a tremendous impact on how we interact with each other....

- 20 November 2015, 10:00 in Content

Why is Machine Translation not a good idea for Content Strategy?

What is Machine Translation? Machine Translation (MT) can be defined as Translation carried out by a computer. Google Translate is the most commonly...

- 6 November 2015, 15:00 in Content

The Problems with Content Production in the Internet Age

For the past few years content producers have had an increasingly difficult problem to solve: how to produce enough content quickly to keep modern,...

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