- 5 November 2015, 17:00 in Content

Getting To Know You - How to Craft Your Content for Your Target Audience

How well do you know your target audience? These are the people that could potentially drive your business forward and so it pays to know these people very well indeed. However, when you are running a business online, getting acquainted with those who matter can seem like a challenging task. Just how do you reach out to your audience when you can’t see them face to face, know when they...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 3 November 2015, 10:00 in Content

The Role of Transmedia Storytelling in Delivering an Effective Digital Marketing Strategy

Let’s be clear… when it comes to the many conversations around concepts such as ‘multiplatform’, ‘Transmedia’,...


- 23 October 2015, 11:00 in Content

How can Businesses take Advantage of User-Generated Content?

Ahead of her session at the Digital Marketing Show 2015 on the 19th of November, we spoke to Sophie Turton, content marketing specialist at Bozboz,...

- 22 October 2015, 17:00 in Content

4 Ways to Create a Winning Business Blog

Is business blogging worthwhile? In short, absolutely. In long, the answer is slightly more complicated, but still a definitive yes. A great...

- 15 October 2015, 12:00 in Content

Fashion Week: Content has Never been More ‘In-Vogue’

It’s hard to imagine the fashion industry today operating without the internet – especially Twitter, blogs and Instagram. Yet, go back to...

- 8 October 2015, 17:00 in Content

4 Businesses That Are Using Digital Games In Their Content Marketing (and What Happened...)

Content marketing can be dull... I mean, really dull. In a world of “me-too” marketing, there’s a lot of content marketing out...

- 6 October 2015, 12:00 in Content

‘Big Retail’ must Transform the Economics of Content Production

Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors....

- 1 October 2015, 08:00 in Content

7 Reasons Affiliate Marketing Expands Online Knowledge

Modern technology continues to evolve and nowadays everything and everyone is online. We buy, sell, promote, watch, learn and communicate online 24...

- 29 September 2015, 13:00 in Content

3 Content Measurement Challenges and how to Overcome them

Measuring content effectiveness is the top challenge facing content marketers, according a study by the Content Marketing Institute. Three key...

- 23 September 2015, 15:00 in Content

Four Ways to Achieve Authenticity in Digital Content Marketing

When it comes to gaining consumers' love and loyalty, content is king - but it’s also incredibly expensive. So how to do you engage users, get...

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