- 8 May 2015, 12:00 in Apps

How to Improve your Smartphone Apps for Better Customer Engagement

With more people using mobile devices to research and make purchases online, brands need to pay more attention to improving user experience across their mobile platforms. According to our recent app-nesia research, users admitted they preferred to click through to an app from mobile search results rather than a mobile website. In fact, 46% cited their reason being that apps are quicker to load than mobile websites and...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 7 May 2015, 08:00 in Apps

Why Businesses Need to Think ‘Mobile First’

With six billion smartphones predicted to be in use by 2020, and apps quickly becoming...


- 6 May 2015, 08:00 in Apps

Why Apps are Key to Growing Brand Loyalty

Brand loyalty was once measured by the frequency of your store visits or the reward cards you carried. Today, mobile applications have become the new...

- 23 April 2015, 17:00 in Apps

Get your Zombie App to the Land of the Living

In 2014, mobile stopped being the ‘future’ marketing strategy and became an integral part of any current strategy and this is somewhat...

- 13 April 2015, 17:00 in Apps

RAD - The New Disruptive Innovation

Today we are at an inflection point - IT budgets are generally rising and opportunities to innovate are increasing - but capitalising on this can be...

- 7 April 2015, 17:00 in Apps

How do you Create a Successful Mobile App?

Recent research has found that 90 per cent of mobile apps are abandoned within the first year. I believe this is because too many companies are...

- 1 April 2015, 17:00 in Apps

The Importance of Measuring Mobile App Engagement

With the increased use of mobile applications amongst consumers, this article will highlight how marketers can utilise valuable insights into mobile...

- 18 March 2015, 12:00 in Apps

Driving Revenue with Stadium Apps

Entertainment brands are in constant competition to attract and retain customers. Professional football clubs are a great example of the complex...

- 16 March 2015, 12:00 in Apps

Apps in Numbers

Apps, the lifeblood of our smartphones and eradicator of hundreds of hours of so-called ‘productive time’, but have you ever wondered how...

- 10 March 2015, 12:00 in Apps

Are the Latest Mobile Trends Driving Short-Term Behaviour?

Mobile technology is without a doubt the fastest moving industry out there. As fast as analysts define a new category of products, so they are...

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