- 1 October 2015, 10:00 in Apps

Guidelines for App Marketing on Facebook

With more than a billion users regularly connecting via mobile, Facebook offers a huge and tempting audience to app marketers. However, the opportunity Facebook offers to cost-effectively build a loyal user base is not without its challenges. App marketers need to figure out how best to take advantage of this powerful advertising tool.

Here are five ways to maximise your results using Facebook’s mobile app install ads:

1. Leverage Facebook’s versatile audience...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 29 September 2015, 08:00 in Apps

How to Increase your Mobile App User Retention

It’s important to create an innovative mobile app that your customers or employees will want to...


- 14 September 2015, 12:00 in Apps

The Rise of the ‘Throwaway’ App

With over two million mobile apps available on iOS and android, and with these numbers rising all the time, the stark reality is that only apps with...

- 4 September 2015, 12:00 in Apps

Dwell Time – Keeping App Users Engaged for Longer

Dwell is a nice word to use; can you imagine if the phrase used to describe the time customers spent in the same position, area or stage of a process...

- 1 July 2015, 08:00 in Apps

Consumer Rights Act – How will it Affect Developers and their Gamers?

Smart phones, tablets, apps and social media have been the key to unlocking a mobile gaming industry in the UK worth £550m in consumer spend...

- 26 June 2015, 15:00 in Apps

Through the Looking Glass: Tapping into Live Streaming

As with any technology, the new tranche of mobile live streaming apps such as Periscope and Meerkat bring with them new avenues to explore and new...

- 25 June 2015, 17:00 in Apps

To App or Not to App?

The rush for branded apps seems to have peaked, but are businesses missing a trick if they focus solely on building responsive, mobile-friendly...

- 5 June 2015, 13:00 in Apps

Want to know what Mobile Devices to Test your Make-or-Break App on?

Any organisation making the transition to mobile grapples with this million dollar question: What devices and operating systems should we be testing...

- 4 June 2015, 15:00 in Apps

The Rise of Live Streaming Apps: What You Need To Know

Over the last few months, live streaming apps like Meerkat and Periscope have gained a lot of public attention and interest. They are the latest...

- 29 May 2015, 13:00 in Apps

The New Era of App Development

Mobile applications have come a long way. Just 15 years ago you were lucky to have the game Snake installed on your phone (remember?). Today mobile...

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