It’s important to create an innovative mobile app that your customers or employees will want to use and download. However, it’s even more important that they keep coming back to the app and it retains their interest. For the amount of time and money that you spend developing an app, it is a crime for users to download the app, use it once and then never return to it again.

Here’s how you stop this from happening…

Create a quality app with a compelling mobile experience

It should go without saying, but creating an innovative and useful app for your customers or employees should get them to keep using it again and again. It’s vital that you create a compelling mobile experience, otherwise the chances of retaining the app users will be slim. But there’s so much more to it than that…

Notifications to increase interaction (Push it real good)

There are a lot of negatives surrounding push notifications, but when they’re done right they can boost your retention rates significantly. It’s important to use them at the right intervals, based on your app users. Urban Airship shows daily app usage increasing by up to 540 percent with push notifications.

They’re a great way of reminding the user about the app and to advertise any new features or content that has been included within it.

Build an outside community

In a world where social media is so prominent, it’s vital your app is utilised across a variety of social media channels. Leveraging your app on Twitter and Facebook in particular will help build a community outside of your app. If it’s an enterprise app, ensure your employees are made full aware of it and want to keep using it on a day to day basis. This will allow new users to find you and also engage with existing users.

Keep the app updated

New content and features are what keeps a mobile app fresh. It’s essential that you regularly update your app as it will give your customers more reasons to return to it. It will also allow you to fix any bugs and provide you with the foundation for any push notifications you may have in the pipeline.

Get some feedback

It would be foolish not to get feedback on your app. This will allow you to make improvements and tailor it to your customers’ or employees choosing. It seems like a fairly obvious step but one that many businesses choose to ignore and in the long-term, regret.

Deploying a mobile application across your business will provide some obstacles and objections. It’s essential that your employees are provided with training and are able to give their own feedback as to how the app operates and whether it will benefit the business going forwards.

So whether it’s a consumer application or an enterprise application, it is vital that you follow these steps in order to increase your app retention rates. These are the things that keep users coming back for more!

 

By Andy Floyd, Head of Communications and Content at B60 Apps.

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