- 12 February 2016, 14:00 in Analytics

Twitter Followers and Supermarket Christmas Sales Link

Aldi competes with supermarket giants to gain most followers in 2015

Christmas supermarket sale success can be correlated to an increase in two categories of Twitter followers, according to new research from Starcount, the predictive insight company.

After analysing the followers of seven major supermarkets, including Aldi, Asda, Marks & Spencer, Morrisons, Sainsbury's, Tesco and Waitrose, Starcount discovered that gaining new followers who are passionate about food and supermarkets can be...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 11 February 2016, 16:00 in Analytics

Looking for Love: Valentine's Gift Searches Tripple

Online shopping for ‘Valentine’s gifts’ increases by almost 200% since 2013. That's according to research...


- 11 February 2016, 10:00 in Analytics

How to Assess PR ROI without Relying on AVEs

It is difficult to treat PR as an individual entity. It is most successfully employed as part of a broader integrated communications strategy. Its...

- 4 February 2016, 14:00 in Analytics

How to Connect with the Internet of Things in 2016

The start of a new year always brings much excitement to the tech world as the great and the good of the industry unite at the Las Vegas Consumer...

- 19 January 2016, 12:00 in Analytics

How Total Data Can Overcome Retail Challenges

Big data, a market worth $16.9 billion in 2015, has to be one of the most overused and sometimes misunderstood phrases of modern business, although...

- 5 November 2015, 10:00 in Analytics

Should We Dare to Leap Beyond Google Analytics?

It comes as little surprise that those working within a marketing capacity use Google Analytics (GA) as their primary website tool. Being long...

- 8 June 2015, 12:00 in Analytics

Google Analytics & Remarketing for Search Ads: A Step in the Right Direction for Integrated Campaign Execution

The consumer journey is not linear and consumers don’t act within the confines of a media channel. Digital planning therefore needs to be...

- 20 May 2015, 08:00 in Analytics

The Groundswell Towards Behavioural Analysis and Market Segmentation…

Marketing has always been about sculpting and projecting the right message, but now as a result of the digital revolution and a significant shift...

- 10 March 2015, 15:00 in Analytics

Digital Marketing through Analytics of Consumer Behaviour

With the explosion of smartphones and other mobile devices it’s important for businesses across the world to adopt an effective mobile...

- 24 February 2015, 08:00 in Analytics

Mastering Social Media Analytics

Everyone these days is “doing” data. Or is at least attempting to. And we know that “doing” data is not easy. It takes time,...

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