- 5 September 2016, 12:26 in Analytics

Driving sales through embedded analytics

Sales success hinges on the ability to understand trends and create accurate forecasts. Sales executives, managers, and representatives all require clear and consistent insights to understand how their sales representatives have performed to-date, how their teams are tracking towards quota, and which opportunities to prioritise and act on.

While Salesforce, for example, tends to be one of the tools of choice for recording prospective customers’ interactions as opportunities progress through the...

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