- 20 July 2016, 09:00 in Analytics

5 Misconceptions about Programmatic

Despite the explosion of the programmatic market over recent months, to really get the most from the technology, it’s vital for marketers to understand how it works.

However, there are lots of myths surrounding programmatic advertising that only serve to mislead and confuse marketers. To help set the record straight, Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA shares the 5 most important misconceptions to help marketers separate fact from fiction.

The...

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