- 9 September 2016, 07:30 in Analytics

The Threat of Missed Opportunities: Why Accredited Metrics Matter More Than Ever to the Mobile Advertising Industry

With the mobile advertising market valued at over $100 Billion this year alone, here’s something every advertiser needs to know: putting in place concrete, accredited metrics to qualify mobile engagement is the only way to ensure investments into mobile advertising can continue and grow. When ads don’t load in a smartphone or are clicked by non-human traffic, brands are not getting a worthy return on their investments.

Recent analysis of over...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most...



- 11 August 2016, 09:28 in Analytics

Marketers fail to embrace analytics

Marketing professionals are struggling to practice what they preach, with new research finding that they are the worst at measuring the ROI of their...

- 20 July 2016, 09:00 in Analytics

5 Misconceptions about Programmatic

Despite the explosion of the programmatic market over recent months, to really get the most from the technology, it’s vital for marketers to...

- 10 June 2016, 09:00 in Analytics

Ruler Analytics Re-provides what Google Analytics Won’t

Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords...

- 7 June 2016, 14:00 in Analytics

Why Localisation is Important in International SEO

I’ve spoken to a lot of people over the years, especially in the travel sector, who see international SEO as simply implementing a HREF Lang...

- 19 May 2016, 09:00 in Analytics

Giving Marketers More Control Over their own Destinies

Many years ago marketers planned and executed a campaign, analysed the results, and then used their findings to improve their next campaign....

- 8 April 2016, 14:00 in Analytics

How to Make the Most of your Programmatic Budgets

From an advertiser perspective, simply using programmatic technology to place your ads is a great way to get more for your money. It can...

- 18 March 2016, 10:00 in Analytics

Myths Debunked: Audience Data and Programmatic

Advertisers are struggling to get their voices heard amongst the crowded digital landscape. At the same time, publishers are competing for the...

- 17 March 2016, 14:00 in Analytics

What Can Marketers Do to Improve Returns?

More and more marketers are making potentially ill-judged, all-too-swift investments in new platforms in an effort to reverse declining response...

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