- 11 August 2016, 09:28 in Analytics

Marketers fail to embrace analytics

Marketing professionals are struggling to practice what they preach, with new research finding that they are the worst at measuring the ROI of their own activity.

New research, from Ruler Analytics, showed that on an index of 100, marketers and PRs scored the lowest for embracing analytics with 28.6.

The survey polled 1,000 business owners and marketers across the UK asking if they used analytics and if so what they tracked and...

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