- 18 May 2017, 08:00 in Adtech

The Impact of Switching from Flash to HTML5 on Video Advertising

In mid-2016, Google Chrome began its process of transitioning from Flash to HTML5 and throughout 2017 the switch has accelerated each month. As a result, all websites running video need to use an HTML5 video player and advertisers must use HTML5 compliant tags or users will not see content without manually enabling flash in Chrome. Google expects to deprecate Flash completely in 2017.

Across the whole internet, the Chrome browser has...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 12 May 2017, 08:00 in Adtech

Visual Elements Just as Important to Ads as Storyline

At a time where consumers are just as likely to be watching a TV show...


- 10 May 2017, 08:00 in Adtech

Quarter of Motorists Influenced by Ads When Buying a New Car

Nearly a quarter (24%) of motorists say their choice of new car is swayed after seeing an advert either on TV, online or in print, according to The...

- 8 May 2017, 07:30 in Adtech

Digital Advertising Improvements are Overdue

Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire with its many flaws. Despite the medium’s...

- 28 April 2017, 07:30 in Adtech

Two Thirds of Big Brands Set to Increase Ad Spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%....

- 27 April 2017, 09:30 in Adtech

UK Ad Spend Hits Record High in Q4 2016

UK advertising expenditure grew 3.7% to reach £21.4 billion in 2016, the seventh consecutive year of market growth, according to the Advertising...

- 25 April 2017, 07:30 in Adtech

The Popularity of Programmatic Advertising Continues to Grow

For decades, businesses have searched for more effective ways to connect with audiences that resonate with their offering – and programmatic...

- 24 April 2017, 08:30 in Adtech

Millennials Open to Brands Using AI in Advertising

Millennials are receptive to the use of Artificial Intelligence (AI) in advertising, according to research launched today by Predictive Marketing...

- 13 April 2017, 08:00 in Adtech

Mobile Drives Digital Ad Spend Past £10bn

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for...

- 30 March 2017, 08:00 in Adtech

Only a Third of Mobile Ads Adhere to Creative Best Practice

As many as two-thirds of mobile ad campaigns do not adhere to six or more basic creative best practice guidelines, according to a new report. The...

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