- 3 August 2017, 08:00 in Adtech

What’s Next for Native Advertising in Mobile?

It has been more than just a few years since the seismic shift in users’ browsing preferences from desktop to mobile. During that time there has been some serious investment behind the mobile environment, both in technology and formats. Mobile display advertising, firmly rooted in the marketing mix, is considered to be the modern equivalent of more contemporary methods of advertising. Display advertising has a very healthy organic model, which...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 August 2017, 08:30 in Adtech

Ad Viewability Rises to Highest Level in Over a Year

Ad viewability levels in the UK rose for the first time in nine months to...


- 3 July 2017, 08:00 in Adtech

Brits Now Associate Ads with Fake News

British consumers are far more likely to associate ads with fake news than their European or American counterparts, according to new research from...

- 22 June 2017, 08:30 in Adtech

Putting the Right Person First

When I think about the adtech industry - one whose very existence depends on influencing customer behaviour - it’s ironic that so much of our...

- 20 June 2017, 07:30 in Adtech

Crazy Smiley Faces, Naughty Monkeys and Even Kisses - Emojis are Invading the Adword World

We’re all fighting the good fight (the AdWord fight, that is) on a very cramped battlefield. 25 characters for the headline.70 characters of ad...

- 8 June 2017, 07:30 in Adtech

The Advertising Potential of Google's Latest Products

Every year since 2008, Google has held its annual developer conference, otherwise known as the Google I/O. It is a chance for the tech giant to flex...

- 31 May 2017, 08:00 in Adtech

The Advertising Industry Needs to Change to (Continue to) Grow

So far in 2017 – despite economic uncertainty and deepening trust issues - the digital advertising industry has shown itself to be remarkably...

- 29 May 2017, 07:30 in Adtech

Common PPC Advertising Pitfalls to Avoid

Pay-per-click (PPC) advertising is an effective way of boosting your marketing efforts by helping you reach more potential customers than you would...

- 25 May 2017, 09:00 in Adtech

Consumers Put Off Brands with Inappropriate Ad Placement

Three-quarters of British consumers would be discouraged from purchasing from a brand whose online ads have appeared next to content considered...

- 19 May 2017, 08:00 in Adtech

Advances in Tech and Data Means Smarter Ads, Both Online and Off

When it comes to launching a new advertising campaign, most marketers tend to focus their attention on the creative aspects – engaging visuals,...

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