- 30 March 2017, 07:30 in Adtech

A Marketer's Tale of Moving into Adtech

I don’t know many marketers who’ve made the move from the relatively traditional world of brand marketing into the ever-expanding, ever-changing and complex world of marketing technology.

That’s exactly what I’ve just done, moving from a marketing role at a leading consumer health and vitamin brand to one at a data-driven marketing tech company. Moving from popping pills to dropping cookies.

For me, it made complete sense, I wanted to broaden my...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 March 2017, 08:30 in Adtech

Better Ads Standards for Desktop and Mobile

The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile...


- 17 March 2017, 09:00 in Adtech

Marketers Focus on Context to Inform Advertising Strategy

Media planners are relying less on demographic insights to inform advertising strategy, and instead favour contextual data and insights when it comes...

- 16 March 2017, 08:00 in Adtech

The Race to the $22bn Mobile Ads Market

The mobile ad market is booming. By some accounts, the mobile sector will account for almost all the growth in the worldwide advertising market in...

- 13 March 2017, 08:30 in Adtech

Why Every Marketer Should Implement Data-Driven Advertising

Relying on instincts is a good natural trait but when it comes to business, advertising and driving revenue; making decisions based on intuitions is...

- 10 March 2017, 07:30 in Adtech

Changing the Advertising Game to Keep up With Consumers’ Needs

We are living in a fast-paced digital world that is constantly changing our habits and the way we interact with each other. More than ever consumers...

- 7 March 2017, 08:00 in Adtech

How to Get More from your Advertising Budget

It’s often said, and is a fact, that one of the most expensive parts of the advertising cycle is production. So for that reason, it’s...

- 3 March 2017, 07:30 in Adtech

Can Mobile Advertising Help Brands to Get Higher ROI?

The famous author of the books Buyology, Brand Sense and Brandwashed, Martin Lindstrom, conducted a study to explore the way a person’s brain...

- 1 March 2017, 08:30 in Adtech

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with sound on their timelines. For many this was...

- 28 February 2017, 09:00 in Adtech

Making Every Second Count with Interactive Video Ads

If a picture can speak a thousand words, does this mean that each second of video ad content speaks 30,000 words (more than Animal Farm, A Christmas...

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