- 4 November 2013, 17:00 in Adtech

Your Smartphone Knows More About ‘YOU’ Than You Do

When the first iPhone debuted in 2007, understandably it’s likely that not many envisioned the all-consuming revolution it would spark. After all who could predict how this pocket-sized device would reach into our own personal lives, powering, monitoring and suggesting our behaviour and personal desires?

Fast-forward six years and it’s become quite obvious that the smartphone means a lot more to us than a mere “communications device”. In fact, we now...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 29 October 2013, 17:00 in Adtech

Fragmentation Frenzy: How to Thrive in the Changing Advertising Space

Mobile has been a fixture in everyday life for almost eight years now, tablets are...


- 25 October 2013, 17:00 in Adtech

Native Advertising: Is the Display Ad on its Way to Becoming a Digital Dinosaur?

Consumers on the whole, are a canny bunch. As the late, great David Ogilvy said: “The consumer isn’t a moron. She’s your...

- 8 October 2013, 17:30 in Adtech

Protecting your Brand Online in the Age of Holistic Advertising

Last year the percentage of purchases made online exceeded those made in-store, for the first time ever. More and more consumers are going online to...

- 8 October 2013, 08:00 in Adtech

Ads that Suit Publishers’ Brand are More Valuable

Amidst faltering ad revenue, publishers have become so concerned with creating a space to promote advertisers’ brands that they are neglecting...

- 1 October 2013, 08:30 in Adtech

PPC Advertisers Must Capitalise from the Great Google v Amazon Product Listing Battle

Pay per click continues to be an advantageous part of any brand’s marketing armoury, but the increasing focus on Product Listing Advertising...

- 26 September 2013, 09:00 in Adtech

Optimising your Inventory for Online Ad Campaigns

Nowadays most brands have some form of digital marketing strategy and so it is crucial that advertisers have a good relationship with the agency,...

- 24 September 2013, 10:31 in Adtech

Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?

Back in the digital equivalent of the Industrial age, clients and agencies alike, would specify sites, on demographic or specialist interest grounds,...

- 20 September 2013, 11:43 in Adtech

Why advertisers should be happy Smartphone and Tablets are taking over gaming

The popularity of games such as Angry Birds or Candy Crush, coupled with the rapid adoption of tablets and smartphones have ensured that gaming is...

- 20 September 2013, 11:38 in Adtech

Something old, something new… how traditional ad techniques continue to influence the digital landscape

Lately, I’ve heard lots of talk in our industry about how digital advertisers are beginning to really take a look back at traditional methods...

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