- 20 September 2013, 11:12 in Adtech

What have been the actual impacts of Enhanced Campaigns?

Back in February, Google announced significant changes to its AdWords advertising platform adding a functionality it called "Enhanced Campaigns". Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which, most times, results in...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 September 2013, 10:45 in Adtech

Google's Waze paves the way for monetisation with accurate ads

What is Waze? Founded in 2007, Waze is a GPS based navigational app, whose content...


- 18 September 2013, 14:27 in Adtech

Why TV advertisers should embrace the second screen

With 75 - 85% of viewers using second screen devices while they watched TV in 2012 and a growing percentage of viewers watching TV in a non-linear...

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