- 30 January 2014, 13:00 in Adtech

Retargeting Your Way to Success

Many businesses are unsure about the use of retargeting as a form of online advertising and whether it is a successful way of attracting clients. Bizrate Insights have found that only 15% of online consumers dislike retargeting adverts meaning that most consumers feel neutral or positive about them, while a further 25% said they like to be reminded of what they have been looking at.

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What a year it’s been for Out-of-Home (OOH) advertising. The industry has embraced innovation and technology, collectively investing to upgrade...

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Man and Machine in Advertising

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How to Make Native Advertising Scalable

Native advertising is essentially the digital equivalent of the old-fashioned advertorial. It allows brands to blend their messages and products...

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