- 8 April 2014, 08:00 in Adtech

Three Top Trends from Advertising Week Europe 2014

Advertising Week Europe 2014 ran from 31st March to the 4th April and in this article we address three of the top trends covered at the event.  

1. The programmatic prophecy

Sir Martin Sorrell highlighted at the event that he sees programmatic buying as one of the biggest growth areas for brands. We are seeing an increase in the take up of programmatic advertising as brands realise the importance of responding to the online environment in real-time – as...

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