- 17 July 2014, 13:00 in Adtech

It’s Time To Step Up Verification!

Ad spend in the UK has rocketed over the past couple of years and is expected to continue on the same track, being the fastest growing market in Western Europe, according to ZenithOptimedia. The media agency also shows that the UK ad market grew by $1bn to $20.9bn in 2013 and predicts it will increase further to $25.7bn by 2016. While television remains to get a...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 16 July 2014, 17:00 in Adtech

Why your Next Video Ad Campaign should be Interactive

In the video space, a great deal of noise is currently geared toward the growth...


- 16 July 2014, 08:00 in Adtech

Display Advertising in the Cross Channel Mix

Changes in customer behaviour over recent years have accelerated rapidly with the advent of technology such as smartphones, and services such as...

- 15 July 2014, 17:00 in Adtech

Why Advertisers Must Take Advantage of the ’Second Screen’ Phenomenon

In days gone, sports fans used to be glued to their television sets as their fingernails were reduced to dust and their favourite players collided...

- 30 June 2014, 17:00 in Adtech

Why Multiscreen Merchandising is the Next Marketing Milestone

Traditional advertising is losing its grip. Today, the average consumer owns a laptop, a smartphone, and (increasingly) a tablet; uses up to three...

- 23 June 2014, 13:00 in Adtech

Don’t Damage Your Brand: Know Your Limitations Online

The unprecedented reach of digital advertising inevitably brings higher risk, so fine-tuned brand protection is an essential tool in every...

- 18 June 2014, 08:00 in Adtech

Disintermediation – The (not so) Secret Agency Dilemma

Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and...

- 17 June 2014, 17:00 in Adtech

“It’s a film, no it’s an ad, no it’s a film…”

It’s an on-screen love affair that dates back almost a century. From the Oscar decorated Hollywood epics to the TV soap explosion –...

- 17 June 2014, 13:00 in Adtech

A Billion Dollar Marketing Lesson

One billion dollars. That’s big bucks. It also happens to be the amount that’s being spent on Google advertising by Priceline, the owner...

- 16 April 2014, 17:00 in Adtech

Mondays And Tuesdays Are Best For Ad Clicks

While users click ads more frequently on weekends, they are more likely to make purchases from banner ads during the weekdays, shows analysis...

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