- 15 January 2015, 15:00 in Adtech

The 5 Trends set to Shape Ad Tech and Programmatic in 2015

Programmatic ad spend is set to top $33 billion globally by 2017 (Magna Global), a massive 200% hike on 2014 figures.

In the US, it is already worth more than $10bn and is expected to more than double to $20.41bn in 2016, (eMarketer), while in Europe, revenue generated through programmatic platforms grew more than 100% year-on-year to exceed €2bn (IAB Europe).

These figures are a clear indication of the continued explosive growth...

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- 13 January 2015, 15:00 in Adtech

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- 7 January 2015, 17:00 in Adtech

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- 6 January 2015, 17:00 in Adtech

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As we welcome in a brand new year, you would be forgiven for letting your mind wander as you start to think about how to beat those January blues....

- 30 December 2014, 15:00 in Adtech

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- 19 December 2014, 08:00 in Adtech

What is Programmatic? How do you benefit from it?

Programmatic previously took a back seat in media buying but now it is very much in the driving seat and leading the way to effective audience...

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