- 17 December 2014, 15:00 in Adtech

Measuring Post-Click Events: Best Practice Against ‘Fat-Finger Syndrome’

Mobile marketing is a medium that is still considered to be quite new in comparison to more traditional mediums like the more established TV and online. As such, it is normal to feel some uncertainty or trepidation when marketers choose to invest in mobile marketing. The market’s lack of maturity means that there is a real coexistence of efficient and trusted solutions alongside some others which may be less proven...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 December 2014, 15:00 in Adtech

Digital Advertising: Industry Predictions for 2015

The digital advertising space is rapidly evolving for brands. Driven by a need to optimise...


- 3 December 2014, 13:00 in Adtech

Is Google Adwords really a Marketing Necessity?

In this article, we will discuss the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether...

- 3 December 2014, 11:00 in Adtech

The Most Successful Ad of 2014 isn't Really an Ad at all

For the past 100 years, the we’ve all been following a pretty set formula: tell an engaging story in 30 seconds and then bring it back to the...

- 25 November 2014, 15:00 in Adtech

Do Modern Advertisers know you Better than your Best Friend?

How well do you know your best friend? When you consider that deep meaningful friendships are usually built up slowly over the course of several...

- 24 November 2014, 15:00 in Adtech

Re-Defining Mobile Advertising Frequency

Effective frequency, by advertising industry definition, is the number of times a person is exposed to an advertising message before a response is...

- 11 November 2014, 15:00 in Adtech

Back to the Future – The Evolution of the Publisher

It’s no secret that the publishing world has undergone a transformation in the past few decades. Traditional titles that previously spoke to an...

- 24 October 2014, 13:00 in Adtech

How Programmatic Advertising is Changing the Rules in Planning, Buying and Execution

Programmatic advertising – the use of automated, algorithmic or rules-driven approaches to buying and selling ad space – is changing the...

- 23 October 2014, 17:00 in Adtech

Programmatic Buying and Mobile Advertising: From Side-Show to the Main Event

The current trend for mobile advertising is programmatic buying or real-time bidding. In a matter of seconds the availability, demand and placement...

- 13 October 2014, 13:00 in Adtech

Pick N Mix Advertising

The opportunities for brands to interact with consumers through advertising are evolving rapidly. No longer are they constrained by traditional...

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